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El entorno y el Marketing Global

El entorno y el Marketing Global

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Published by ecr17
El entorno y el Marketing Global,
Marketing I, Diapositivas del curso de Marketing I
El entorno y el Marketing Global,
Marketing I, Diapositivas del curso de Marketing I

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Published by: ecr17 on May 23, 2009
Copyright:Attribution Non-commercial

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03/20/2013

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El entorno y el MarketingGlobal
Abril 2008
 
Agenda
1.El entorno internacional2.Estrategias de Entrada3.Etapas de desarrollo de la corporacióntransnacional4.La mezcla de Marketing
 
1. El cambiante ambiente mundial
Acuerdos de comercio: ATPDEA, TLC
Alianzas regionales del comercio
 –
Comunidad Andina de Naciones
 –
APEC

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