I finally opted for the keyword phrase ‘Internet Marketing Training’ which although isn’t searched veryoften (around 100 times a month), the kind of traffic that these searches bring in to my website will beextremely targeted. Also – I can target at least one different keyword phrase for every page… and there’s nolimit to the amount of pages that I can have!
The 10 Biggest Search Engine OptimizationMistakes: #2: Wrong Page Title
Your page title on your home page is the biggest indicator to search engines of what your website is about.If it doesn’t succinctly explain exactly what your website offers, as well as containing your keyword phraseas discussed in Search Engine Mistake #1, then you’re missing out significantly on website visitors.
What is a website page title?
The page title is the writing in the blue bar at the top of a web page, and originates in the Meta Tags, whichare a set of instructions for search engines and technicians at the beginning of your web page. These MetaTags are not displayed in the normal view of your website. However, (assuming your are using InternetExplorer) all you have to do is click on the ‘View’ tab at the top of the page and then select ‘Source’ to viewthe code behind your website.Your page title will be in-between the two ‘HTML Tags’ (which indicates the start and end of the pagetitle).Your page title is also shown as the clickable title link displayed in search results, if your site has beenfound using a search engine query.
The most common page title mistake that businesses make
Most businesses are proud of their brand name. Unfortunately that means that they want their brand nameall over their website. Including all the areas that should be used for keyword phrases instead. BusinessesHAVE to find a way to take independent advice AND act upon it without their brand coloured glasses onwhen deciding on their website page title.
How to write an effective page title
A page title should be between 10 and 60 characters long – including spaces. Any longer, and it may be cutwhen appearing in search engine results. It should ideally JUST be the keyword phrase that you havedecided on for your page (Refer to The 10 Biggest Search Engine Optimization Mistakes: #1: WrongKeywords).A good example of an effective page title would be ‘Internet Marketing Training’.The second best example of an effective page title would also include the brand name – for example,‘PurpleInternetMarketing.com – The Internet Marketing Training Company’. This effectiveness of this titleis however diminished compared to the first example.The worst possible page title in this example would be ‘Purple’. If found in search engine results, hardlyanyone would visit the site because the title doesn’t denote what the website is about. In addition, thechances of appearing in desired search engine results would be reduced significantly due to the lack of keywords.Remember to think about all your website pages – each page title on each page should be optimized. Not
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