Kassandra Ricci

1 Brian Rd Franklin, MA, 02038| (781) 248-4193 (cell) kassandraricci@gmail.com Education Graduated May 2013 Roger Williams University, Bristol, RI BA in Media Communication- Concentration in Public Relations Minor: Marketing Study Abroad: International Studies Institute at Palazzo Rucellai, Florence, Italy- Fall of 2012 GPA 3.67; Consistent Deans List, Public Relations Senior of the Year Award, 1st Place in 2012 Academic Showcase, Intercultural Leadership Award Relevant Experience Public Relations Intern, CTP Boston Compile and document press clippings Create social media content for client accounts Assist in researching client competition and opportunities Social Media Coordinator, E.B. Horn Jewelers Responsible for content creation and maintenance of several different social media accounts Research and evaluate analytics to maximize content strategy Marketing Communications Intern, Newberry Public Relations & Marketing Worked on website creation and development for clients Developed and assisted in implementing a new social media plan Assisted in communication efforts with vendors, locations and clients Public Relations Intern, Parker Group Assisted in pitching case studies and news releases to editors for tech clients Contributed to writing projects for company magazines and researched case study topics Created, updated and maintained media lists and documentation for several clients May 2013- present

June 2013- present

January 2013 to May 2013

May 2012- August 2012

Director of PR for AAF National Student Advertising Competition Team 2011-2012 & 2012-2013 Researched target markets and determine demographics and psychographics of brand consumer Planned and facilitated personal interviews and focus groups to gain consumer insight Created campaign materials including print, video and social media marketing for client, based on research data Member of PRSSA National Bateman Competition Team 2011-2012 Academic Year Performed primary and secondary research to formulate strategies and tactics for the campaign Utilized social media outreach to disseminate messages to over 5,000 viewers Created and distributed materials to students in schools across RI to educate them on a healthy lifestyle. Communications & Events Intern, Roger Williams University Intercultural Center Researched, planned and coordinated events for faculty, staff and students Compiled an educational packet of various civic engagement articles June 2011- December 2011

Work Experience Sales Associate at Vera Bradley, Providence, RI May 2011- May 2013 Ensure that each customer receives the Vera Bradley Experience Serve the customers promptly and efficiently in a friendly manner, through the shopping and purchasing process Computer and Language Skills Skilled in Microsoft Office suite; Adobe Photoshop, InDesign; SPSS; CisionPoint and Constant Contact Familiar with and active on Facebook, Twitter (@ksricci) , LinkedIn, Pinterest and FourSquare Conversational Spanish

More information and a portfolio of work can be found on http://kassandraricci.com