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Copyright2009byBBlackwoodCopyrightholderislicensingthisundertheCreativeCommons,Attribution3.0http://creativecommons.org/licenses/by/3.0/us

Pleasefeelfreetopostthisonyourblogoremailitortweetaboutittowhomeveryoufeelmightbenefitfromreadingit.Thanks!

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IfyoudoreprintcontentfromthisreportI’dappreciateanattributionlinkto:

$martMarketingOnAnyBudget

–www.smartmarketing4.me

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THE Question

Ijusttypedthesearchphrase“settingamarketingbudget”intoYahooanditcamebackwithover73MILLIONhits.Obviously,it’satopicthatahugenumberofpeoplehavequestionsabout.Chancesareifyou’rereadingthis,you’reoneofthosepeople.I’vepreparedthisbooktogiveyouanoverviewofthemost‐usedmethodsofcalculatingamarketingbudget,onesthathaveprovenhelpfulforthousandsofotherenterprisesinallmannerofcategories.Runningabusiness,non‐profit,organizationorgroupiscomplicatedenough.I’vetriedtosimplifyandclarifythesemethodssotheycanbeofusetoregularmarketers–anddon’trequireanMBAdegreeorabackgroundinfinance.Ihopethey’llhelpyouanswerTHEquestionthatisonsomanymarketingminds.Andremember,whatevertypeofmarketingbudgetyouhave–largeorsmall–youcanmakeitgofartherwiththetipsIsharefreeat

$martMarketingonAnyBudget.

BBlackwood