US Air Force: revital-public-diplomacy

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USAWC

STRATEGY

RESEARCH

PROJECT

REVITALIZING

U.S.

PUBLIC

DIPLOMACY

by

Colonel

Michael

W.

BowersUnited

States

Army

Colonel

George Teague

Project

Adviser

This

SRP

is

submitted

in

partialfulfillment

of

the requirements

of

the

Master

of

Strategic Studies Degree.The

U.S.

Army

War College

is

accredited

by

the

Commission

on Higher

Education

of

the

Middle

States

Association

of

Colleges and Schools,

3624

Market

Street,

Philadelphia,

PA

19104, (215)662-5606.

The

Commission

on Higher

Education

is

an

institutional

accrediting

agency

recognized

by

the

U.S.

Secretary

of

Education

and the

Council

for

Higher

Education

Accreditation.

The

views

expressed in

this

student academic research

paper

are

those

of

theauthorand

donot

reflect

the

official

policy

or position

of

the Department

of

the

Army,

Department

of

Defense,

or

the

U.S.

Government.

U.S.

Army

War

College

CARLISLE BARRACKS,

PENNSYLVANIA17013

Form

Approved

Report

Documentation

Page

OMB No.

0704-0188

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22202-4302. Respondents

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penalty for failing

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comply with

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collection

of

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if

itdoes

not display

a

currently

valid

OMB

control

number.

1.

REPORT

DATE

3.

DATES COVERED

18

MAR

2005

2.

EPORTTYPE

4.

TITLE

AND SUBTITLE 5a. CONTRACT NUMBER

Revitalizing

U.S.

PublicDiplomacy

5b.

GRANTNUMBER

5c.

PROGRAM ELEMENT NUMBER

6.

AUTHOR(S)

5d.

PROJECT NUMBER

Michael

Bowers

5e.

TASK NUMBER

5f.

WORKUNIT NUMBER

7.

PERFORMING

ORGANIZATION NAME(S)ANDADDRESS(ES)

8.

PERFORMING

ORGANIZATION

U.S.

Army

War

College,CarlisleBarracks,Carlisle,PA,17013-5050

REPORTNUMBER

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SPONSORING/MONITORING

AGENCY NAME(S) AND ADDRESS(ES)

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SUPPLEMENTARY

NOTES

14.

ABSTRACT

See

attached.

15.

SUBJECT

TERMS

16.

SECURITY

CLASSIFICATION

OF:

17.

LIMITATION OF

18.

NUMBER

19a.

NAME

OF

ABSTRACT OF PAGES

RESPONSIBLE

PERSON

a.

REPORT

b.

ABSTRACT

c.

THIS

PAGE

28

unclassified unclassified unclassified

Standard

Form

298

(Rev.

8-98)

Pirscribed

by ANSI

Std

Z39-18

ABSTRACT

AUTHOR:Colonel

MichaelW.

Bowers

TITLE:

Revitalizing U.S.

Public Diplomacy

FORMAT:

StrategyResearch

Project

DATE:

18

March

2005

PAGES:

28CLASSIFICATION:Unclassified

Anti-Americanism

is

on

the

rise

around

the

globe and

not

only

endangers

our nationalsecurity

but

also

puts

us at

risk

of

direct

attack

from

those

who

hate

usmost.The

growing

distrust

of

American policies and

values makes

it

even

more

difficult

for

America

to

realize

long-

term global

aspirations

as

we

lose friends and

influence

on

the

world

stage.

Effective U.S.public

diplomacy

is

a

vital

instrument

of

national

powerand

key to

demonstrating

to

the

world

community we

can

once

again

be trusted

and

admired.

U.S. public

diplomacy

can promote

a

favorable

climate

of

public opinion

in

countries

critical

to U.S.

interests

if t

is

credible,

flexible,

adequatelyresourced,

and

proactive. Today,

in

part

due

to

its

configuration

within the

Department

of

State,

U.S. public

diplomacy

is

far

from

being credible,

flexible,

adequatelyresourced

or

proactive.

This

paper

will

trace the

riseand

fall

of

U.S. public

diplomacy,

discuss

problems

that

prevent us

from

having

a

more effective

public

diplomacy

program, and

then

framea

set

of

recommendations

for

a

revitalization

of

U.S. public

diplomacy.

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