getting their message out there.
DBThat’s an interesting point yes and also it makes it easier the fact that RSShas been integrated as part of Internet Explorer 7 of course as well. Whichhas…MC
DBGrown it massively as well. So, you certainly sound as if you’ve made theright move there. What made you choose the Beattie Group to move into?MC
Beattie have a fantastic reputation within the UK and also when chatting to the seniorteam at Beattie, the likes of Gordon Beattie, Martin Crines, Lorna O’Donnell, ChrisGilmore. They grasp the potential that is there. Many PR companies pay lip serviceto the idea of what the web can do without actually seeing the complete ramificationsof setting something up. Beattie very much have the proper approach. Whatimpressed me anyway was that okay, if you want technology to do something thentell us how it works. Don’t just say you’ve got this fantastic piece of Tec that’s nowlooking for a solution. Have the solution in place that the technology helps it becauseall too often you see, especially if you go to websites like The Register where thereare a lot of people who say, oh this is a great piece of Tec, this is a great piece of software, this does this, this does that but they haven’t thought about its real worlduse. With Beattie what they said was yep, we’ll do things but we won't set up aMySpace for every client just because we can. At Beattie they won’t use thetechnology or the new ideas just for the sake of it to look flashy, it’s got to fit in withwhat the customer wants and what benefits the customer will receive from that andthat was an ethos I quite like myself. It’s something I particularly bond to because Ibelieve while there is a lot of wonderful technology out there it has to be there for areason and not just for the sake of it.
DBOkay. So would you say that relationships still is king within PR or istechnology taking over from that?MC
I think that the relationship still has to be there at all levels, obviously there has to bethe relationship between customer and client. For example, it’s one thing for me tospout say the wonders of an RSS feed but if I can't have a good relationship with aclient to explain to them the benefits of it because ultimately, while many people seeyou doing something like an RSS feed or a podcast might be, a no-brainer. Again, if it’s not something people are used to, they have to take that little leap of faith for thefirst time and if you don’t have a relationship of trust with someone then it’s going tobe very difficult to convince them that it’s worthwhile. Similarly, for the client toreach their customer there has to be that trust of quality. You're not going to go andgive up seven or eight minutes listening to a podcast or go and play an interactive© Copyright 2007-2008http://www.PurpleInternetMarketing.com. All Rights Reserved.