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The Interactions Among Provision of
Information, Customers\u2019 Perception and
Customers\u2019 Satisfaction: A Study of
B&B and Hotel Industries

Presenter: Hsin-Pei Pan
Instructor: Dr. Pi-Ying Hsu
Date: May 25, 2009

2
Content

Background
Purpose of the Study
Research Questions
Literature Review
Methodology

2
3
Background

54% increase was shown in the number of travellers
using the Internet to obtain information on travel
plans, car rentals, and hotel arrangements.

(Gregory & Breiter, 2001)
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