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Sorensen on track for third record-breaking year

Sorensen on track for third record-breaking year

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Published by Sorensen Realtors
Leading the market in sales year to date.
Leading the market in sales year to date.

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Published by: Sorensen Realtors on Aug 02, 2013
Copyright:Attribution Non-commercial


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56 Vero Beach 32963 /
Auus 1, 2013
Your Vero Beach Newsweekly
Dale Sorensen Real Estate contin-ues to dominate home sales on theisland and throughout Indian RiverCounty in 2013, closing more transac-tions than its three nearest competi-tors combined. As of July 25, Sorensen’s 80 agentshad sold $244 million worth of realestate in the county, $40 million morethan they had sold by the same datein 2012. The 19.5-percent increaseputs the company on track for a thirdconsecutive recording-breaking year.“Our island sales are up nearly 10 percent,” says Dale Sorensen, Jr.,managing partner of the family-owned firm. “Including sales onNorth Hutchinson and land sales, wehave sold $172 million so far this yearon the island.”The exact number is $172,469,810,as of July 25, which represents a$15.3-million increase compared tolast year at this time.If anything, the company’s market-share growth is even more impressive.“Our market share in Indian RiverCounty in 2009 was 12 percent,” saysSorensen. “Now, it is 30 percent. Ourmarket share in the 32963 area is 29percent so far this year. If you includehome sales on North Hutchinson, wehave a 31-percent share of island sales.”Sorensen attributes the company’ssuccess to the quality of its agents.“The hard work of our sales associ-ates and the trust the community hasclearly placed in them to get the jobdone” is the key, he says. “We have fourof the top 10 agents in the county andmore than 30 percent of the top 100.”Sally Woods, who moved to So-rensen from another brokerage in2008, typifies the kind of talented,top-producing agent Dale Jr. is talk-ing about.“I had 13 closings in a three-week period recently,” Woods says, sound-ing slightly amazed.“It has been surprisingly busy com-pared to previous summers,” saysSorensen. “At one of our weekly salesmeetings, there were nine new con-tracts at Oceanique, one of them for$900,000. I was shocked at that levelof activity in one community.”Oceanique is a 12-story, two-towercondominium development with 144residences on the southern barrier is-land where George Prescott heads anon-site Sorensen sales team.Bobbie Holt, a top-producing agent who manages Sorensen’s downtownoffice, believes the company’s suc-cess is due to three things: “market-ing, marketing and more marketing.”“Dale Sorensen Real Estate is a
Sorensen on track for third record-breaking year
Staff Writer 
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Photo by benjAmin hAger

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