FOR IMMEDIATE RELEASE:Travelpro® Luggage Travels to Sin City in the Upcoming Feature Film, “Last Vegas”
-Starring Academy Award winners Robert De Niro, Michael Douglas, Morgan Freeman and Kevin Kline-
Boca Raton, Fla.,
Aug. 02, 2013
the original inventor of Rollaboard® luggage and a leader
in innovative, high-quality luggage design, is proud to announce that its
Travelpro®, Atlantic® andNational Geographic luggage collections along with Austin House® travel accessories will be featured inthe upcoming
CBS Films’ comedy “Last Vegas”, in theaters November 1, 2013.
“We will activate and bring the product integration to life with a consumer sweepstakes, an advertisingcampaign, social media and within our extensive retailer network in the United States and Canada,
” saidScott Applebee, Vice President of Marketing of Travelpro International, who continued. “
Sending awinner to experience the sights and sounds of Vegas and make their own lasting memories like the guys inthe film do is a natural opportunity we’re happy to be a part of.”Starring four legends like you've never seen them before, LAST VEGAS tells the story of Billy, Paddy, Archie and Sam (played by Academy-Award winners Michael Douglas, Robert De Niro, Morgan Freemanand Kevin Kline), best friends since childhood. When Billy, the group's sworn bachelor, finally proposes tohis thirty-something (of course) girlfriend, the four head to Las Vegas with a plan to stop acting their ageand relive their glory days. However, upon arriving, the four quickly realize that the decades havetransformed Sin City and tested their friendship in ways they never imagined. The Rat Pack may haveonce played the Sands and Cirque du Soleil may now rule the Strip, but it’s these four who are taking over Vegas.Directed by Jon Turteltaub (National Treasure, While You Were Sleeping) from a screenplay by DanFogelman (Crazy, Stupid, Love; Tangled), “Last Vegas” co-stars Oscar-winner Mary Steenburgen (TheHelp), Jerry Ferrara (Think Like A Man), Romany Malco (Weeds) and Roger Bart (Political Animals).Be sure to keep a lookout for Travelpro Luggage when “Last Vegas” comes to a theatre near you onNovember 1
, 2013.Travelpro’s “Last Vegas” promotional and product placement deal was developed byLINK EntertainmentMarketing,the leader in connecting brands with the emotional engagement delivered through the power and storytelling of entertainment.To learn more about the film and see the trailer, go to (http://www.lastvegas-movie.com/).
For twenty five years, Travelpro International has prided itself on design innovation and durability in craftingthe highest quality luggage for travellers worldwide. Since transforming the ease of modern day travel withThe Original Rollaboard
wheeled luggage, Travelpro® has been the brand of choice for flight crews andfrequent travelers worldwide. Travelpro is dedicated to building a lifelong relationship with its customers byconsistently understanding and exceeding their needs. Travelpro was honored to receive the New ProductInnovation Award from the Travel Goods Association (TGA) in March 2013 for the revolutionary Platinum®Magna™ luggage collection.Please visit Travelpro atwww.travelpro.comfor a full list of the latest products and retail locations. Followus on Facebook at www.facebook.com/TravelproINTL and Twitter: @TravelproIntl