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An Introduction to Internet Marketingfor Marketing Managers, Business Owners and Entrepreneurs
1st Edition
David Bain
 
- 2 -THE 13 PILLARS OF INTERNET MARKETING
Contents
Introduction .......................................................................................................................... 4Pillar #1 – Keyword Research ............................................................................................. 8Pillar #2 – Website Design ................................................................................................ 21Pillar #3 – Blog Technology .............................................................................................. 38Pillar #4 – Autoresponders ................................................................................................ 56Pillar #5 – Paid Advertising ............................................................................................... 73Pillar #6 – Press Releases .................................................................................................. 87Pillar #7 – Link Building ................................................................................................... 96Pillar #8 – Article Submission ......................................................................................... 121Pillar #9 – Group Interaction ........................................................................................... 132Pillar #10 – Viral Marketing ............................................................................................ 149Pillar #11 – Visitor Analysis ............................................................................................ 174Pillar #12 – Continuous Content ...................................................................................... 190Pillar #13 – The Evolving Web ....................................................................................... 194The 13 Pillars of Internet Marketing – In a Nutshell ....................................................... 205The Next Step – A Strategic Internet Marketing Plan ..................................................... 219About the author .............................................................................................................. 222
© Copyright 2007-2009 Purple Internet Marketing Limitedwww.13pillars.com
 
 Introduction- 3 -
Introduction
© Copyright 2007-2009 Purple Internet Marketing Limitedwww.13pillars.com
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khong_yang

This is great book !

reply11 / 26 / 2009
rohitvarma

This tome has awesome breadth and depth. I should know, having been in the field for several years. Way to go !

reply11 / 15 / 2009
Ken Jones, PhD

Excellent quick access reference. Really like being able to click on the subject index and get the information. Well done

reply11 / 14 / 2009
Steve Zagata

I am going through the book and finding great information. I will be heading to the coffee shop soon with pen and paper to really dig into the information. The YouTube videos David realeased were some of the best I viewed and I have no doubt the book will add even more helpful guides to market and get noticed on the web. Thank you so much for sharing this. -Steve

reply05 / 25 / 2009
peter4627

Thanks David I have downloaded this and will make further comments afterI've read it !

reply05 / 25 / 2009
sandave338

Excelled again...good stuff, thank you, Cheers Dave

reply05 / 25 / 2009
rangoo

I have started reading this. I got an overview from the contents page and have read a few pages. I will go through all the 222 pages and sign up for the free newsletter. Pillars 1 to 13 provide detailed information on each aspect absolutely necessary for setting up an online business and the detailed discussions are unique, expressed in simple, totally jargon free language. Web3.0 is included! Thanks David for the great info

reply05 / 24 / 2009
mattie777

Thank you, I look forward to reading. MBWilson

reply05 / 24 / 2009
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