An Introduction to Internet Marketingfor Marketing Managers, Business Owners and Entrepreneurs
1st Edition
David Bain
 
- 2 -THE 13 PILLARS OF INTERNET MARKETING
Contents
Introduction .......................................................................................................................... 4Pillar #1 – Keyword Research ............................................................................................. 8Pillar #2 – Website Design ................................................................................................ 21Pillar #3 Blog Technology .............................................................................................. 38Pillar #4 – Autoresponders ................................................................................................ 56Pillar #5 Paid Advertising ............................................................................................... 73Pillar #6 – Press Releases .................................................................................................. 87Pillar #7 – Link Building ................................................................................................... 96Pillar #8 Article Submission ......................................................................................... 121Pillar #9 Group Interaction ........................................................................................... 132Pillar #10 Viral Marketing ............................................................................................ 149Pillar #11 Visitor Analysis ............................................................................................ 174Pillar #12 Continuous Content ...................................................................................... 190Pillar #13 – The Evolving Web ....................................................................................... 194The 13 Pillars of Internet Marketing – In a Nutshell ....................................................... 205The Next Step – A Strategic Internet Marketing Plan ..................................................... 219About the author .............................................................................................................. 222
© Copyright 2007-2009 Purple Internet Marketing Limitedwww.13pillars.com
 
 Introduction- 3 -
Introduction
© Copyright 2007-2009 Purple Internet Marketing Limitedwww.13pillars.com

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khong_yangleft a comment

This is great book !

rohitvarmaleft a comment

This tome has awesome breadth and depth. I should know, having been in the field for several years. Way to go !

Ken Jones, PhDleft a comment

Excellent quick access reference. Really like being able to click on the subject index and get the information. Well done

Steve Zagataleft a comment

I am going through the book and finding great information. I will be heading to the coffee shop soon with pen and paper to really dig into the information. The YouTube videos David realeased were some of the best I viewed and I have no doubt the book will add even more helpful guides to market and get noticed on the web. Thank you so much for sharing this. -Steve

peter4627left a comment

Thanks David I have downloaded this and will make further comments afterI've read it !