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Customer Relationship Management Ppt

Customer Relationship Management Ppt

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Published by Balram
This Presentation would provide the detailed study on Customer Relationship Management
This Presentation would provide the detailed study on Customer Relationship Management

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Published by: Balram on May 25, 2009
Copyright:Attribution Non-commercial

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07/05/2013

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Customer relationship management (CRM)
 Term applied to processes implemented by acompany to handle its contact with its customers
CRM is a software-based approach to handlingcustomer relationships
Store information on current and prospectivecustomers
 
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Control over buying process
Information, comparison, selection, easy to find
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Best possible price
Delivery (free), quality
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All payment options
Secure
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Communication designed to suit needs
Computerized, complex, caring
 
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All forms of trading
Direct
 Traditional
Retail
E-commerce
Wholesale
Combination

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