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Online companies aim at enterprises

Online companies aim at enterprises

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Published by DietKart
A segment of e-commerce entrepreneurs are evading this issue by aiming at a different section altogether – Enterprise Market. Enterprise clients are the upcoming rewarding market online ventures in India such as Printvenue, 1click1call, OfficeYes, Printland ,DietKart and various others
A segment of e-commerce entrepreneurs are evading this issue by aiming at a different section altogether – Enterprise Market. Enterprise clients are the upcoming rewarding market online ventures in India such as Printvenue, 1click1call, OfficeYes, Printland ,DietKart and various others

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Categories:Types, Research
Published by: DietKart on Aug 05, 2013
Copyright:Attribution Non-commercial

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03/28/2014

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Enterprise Market now being aimed at by e-Commerce Entrepreneurs
While the fund crunch and regulations have hampered the expansion of various
new e-retail startup companies
, a segment of 
e-commerce entrepreneurs
are evading thisissue by aiming at a different section altogether –
Enterprise Market
. Enterprise clients arethe upcoming rewarding market online ventures in India such as
Printvenue, 1click1call,OfficeYes, Printland
,
and various others. The industry experts of the view that theadvancement in the connectivity and infrastructure throughout India has
played a key role
in the expansion of this business model.Mr. Ashvin Vellody (partner in the management consulting at
KPMG
), said that
asbusiness-to-business contenders probably will not have the discernability in the broader consumer outlook, they have the discernability at the potential audience
.” As a report froma Technopark, it has been estimated the
ecommerce market
in the country will touch$200 billion mark by 2020. As for now, there is no dependable data on Indian market relatedto the services and supplies either offline or online. But, the industry is estimated at $15-20billion now.
 
Unlike, every
retail site
catering to a need of the consumer, they are concentrating on theneeds of the consumers. Mr. Sandeep Behl (Co founder of Printland) said that “
they aremainly concentrating solving a pain point for the consumers.
” The entrepreneurs also saidthat there are various benefits as well. Mr. Siddharth Nambiar (
Cofounder of OfficeYes andan Oxford Graduate
) said there are not many
B2C eCommerce companies
those canboast of positive margins post deduction of the marketing expenses, while they enjoymargins of 15-20%. For this fiscal year, his company is eyeing at a target of 3 million dollarsin revenue.
OfficeYes
, which started its functioning last year, deals in office stationery, furniture andcleaning supplies. The company is supported by Rocket Internet, a Germany basedincubator, OfficeYes has more than 500 renowned corporate clients that comprise of 
HCL,Microsoft, and GE
and there are approximately 6,000 SME clients as well. Mr. Behl, whohas also worked as the international head of customer service and enterprise services at
Bharti Airtel
said that “
huge transactions and repeat orders have made this categor potential.
Printland
also has more than 20,000 corporate clients and registered SMEs, it also hasnearly 40% gross margins. This fiscal, the company is eyeing more than Rs. 4 crore inrevenue and anticipates to touch Rs. 100 crore in the next 3 years. Their clients usuallyorder letter heads, printed merchandise, and visiting cards. OfficeYes’s witness nearly 50%of repeat orders and the percentage at which Printland witnesses regular consumers isestimated at 40%. The regular transaction size is calculated between Rs. 30,000 to Rs.50,000 on most of the portals. These entrepreneurs have disproved the well-known belief that major companies don’t place an online order.

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