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InFront Sports Media Presentation

InFront Sports Media Presentation

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Published by airblais

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Published by: airblais on May 26, 2009
Copyright:Attribution Non-commercial

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06/16/2009

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1
BEING SUCCESSFUL INTHE WORLD OF SPORTS
FIS OrganisersMeetingCavtat-Dubrovnik,May 23, 2009
 
INSERT TITLE INTHE MASTER VIEW
2
 
INFRONTSPORTS & MEDIA
2
Content
1.Introduction: external forces and internal challenges
2.Key levers for success
 
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INFRONTSPORTS & MEDIA
3
Key revenue sources areunder pressure
Decreasing sportssponsorshipsTV rights under pressureSports licensing andmerchandising is stagnant
Increasing influence of commercial partners
Schedule and formatinfluenced by commercialpartnersLicensees and sponsorsincreasingly sophisticatedand demanding
Pressure to professionalisesports bodies
Mismatch in skills andexpertise between demandand supply-sideSophistication of sportsindustry
Sports marketunder pressure
Sports markets are under pressure from external forces
Increasing competition fromcompeting formats
Entertainment driven TV andviewership growingMajor events viewership indecline

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