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F. Legal Aspects
Jasmin Junge
Intellectual Property in the Context o Acoustic Branding
Ralf Sieckmann
Sound Trade and Service Marks – Legal Aspects
G. Case Studies
James Bull
The Narrative Ear – Realities in Creating Sound,Story and Emotion or Brands
Aaron Day
The Samsung Global Sound Project: Cross-culture Innovation
ISquare Ventures, India
Case Study: NBL Team Anthem, WWF India
Stefan Nerpin, Richard Veit, Milo Heller
The sound o Vattenall – A brand promise is heard
GlossaryAbout the AuthorsIndexD. Basics and principles ofAudio Branding
Kai Bronner
Jingle all the Way? Basics o Audio Branding
Mark Lehmann
The Voice in Brand Sound
Hannes Raffaseder
Audio Brands and Brand Sounds: Relevance o Timbrein Audio Branding
Rainer Hirt
The Process o Brand Sound
Lukas Bernays
Acoustic Brand Management and the Digital Revolution
Cornelius Ringe
Bands or Brands– How much do they really have to ft?
Cornelius Ringe, Kai Bronner, Rainer Hirt
Silence o Brands
E. Multi-sensory Design
Karsten Killian
Acoustics as Resonant Element o Multi-sensoryBrand Communication
Michael Haverkamp
Synesthetic Design – Building Multi-sensory Arrangements75778995109117129139147149163181183191203205215227239247255269
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