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The International Shopping Traveler - Exec Summary - 2009

The International Shopping Traveler - Exec Summary - 2009

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Published by David Bodamer
The International Shopping Traveler study was commissioned by Taubman Centers and Shop America Alliance LLC in partnership with the U.S. Department of Commerce/Office of Travel & Tourism Industries (DOC/OTTI) and conducted by Mandala Research, to serve as a benchmark of behaviors and psychographics among shopping travelers from the top five inbound tourism markets
to the United States.
The International Shopping Traveler study was commissioned by Taubman Centers and Shop America Alliance LLC in partnership with the U.S. Department of Commerce/Office of Travel & Tourism Industries (DOC/OTTI) and conducted by Mandala Research, to serve as a benchmark of behaviors and psychographics among shopping travelers from the top five inbound tourism markets
to the United States.

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Published by: David Bodamer on May 26, 2009
Copyright:Attribution Non-commercial

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07/06/2011

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Executive Summary
Research Commissioned byTaubman CentersandShop America Alliance LLCIn partnership withU.S. Department of Commerce
Ofce of Travel & Tourism Industries
Research Conducted by
Mandala Research & Consulting
2009
 The InternationalShopping Traveler Study 
 
Taubman Centers, Inc. (NYSE: TCO) is a real estate investment trust engaged in the developmentand management of regional and super regional shopping centers. Taubman’s 24 U.S. ownedand/or managed properties, the most productive in the industry, serve major markets fromcoast to coast. Chairman, President and CEO Robert Taubman serves on the U.S. Travel &Tourism Advisory Board with the U.S. Department of Commerce. For more information visitTaubmanWorldClassShopping.com.Shop America Alliance LLC (SAA) represents 200 of the premier shopping tourism destinations,shopping centers, retailers and outlets in North America and 1600 museum stores. Founded in 1999,the organization serves as the travel and tourism industry’s exclusive resource for Shopping Tourisminformation and partnership opportunities. Rosemary McCormick, President of Shop AmericaAlliance, serves on the Board of Directors/Executive Committee of the U.S. Travel Association andis co-founder of the U.S. Cultural & Heritage Tourism Marketing Council LLC. For more informationabout Shop America Alliance, visit ShopAmericaTours.com.
 
The International Shopping Traveler
Executive Summary
CONTENTS
 
BACKGROUND
.....................................................................................................................................2
KEY FINDINGS
..................................................................................................................................3-5
DEMOGRAPHIC OVERVIEW
..............................................................................................................
6SHOPPING IS A TRAVEL MOTIVATOR
................................................................................................7
BEHAVIOR OF INTERNATIONAL SHOPPING TRAVELERS
............................................................8-9
TOP 25 RANKED RETAIL BRANDS
...................................................................................................
10TOP 25 U.S. SHOPPING CITIES
........................................................................................................
10MARKET SNAPSHOTS:The CANADIAN SHOPPING TRAVELER
...........................................................................................
11The GERMAN SHOPPING TRAVELER
..............................................................................................
12The JAPANESE SHOPPING TRAVELER
...........................................................................................
13The MEXICAN SHOPPING TRAVELER
.............................................................................................
14The UK SHOPPING TRAVELER
.........................................................................................................
15FINAL COMMENTS
............................................................................................................................
16FOR MORE INFORMATION
...............................................................................................................
17

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