Working with Transit to Win Ballot Measures
Alliance for Biking & Walking Mutual Aid CallWednesday, July 24, 2013
It’s a rising trend across the country: successul transportation unding ballot measures include bicycle andpedestrian projects. On this call, advocates tallk about the work that is happening around the country. Panel-ists also brainstorm ways to collaborate and strengthen ballot measures that improve transportation choicesand investment.
Advice from Alison LeachManager,Center for Transportation Excellence
About ballot measures
Since 2000, we have seen over 450 transportation ballot measures in almost all states.Te pass rate or ballot measures generally is only 30%, but inrastructure ballot mea-sures have a much better rate: 72% o the measures introduced since 2000 have beenapproved.
Prepare to lose beore you win. Measures oen ail the rsttime, and organizers must regroup to win.
Dispense with the vague. o be successul, ballot measuresneed to be specic. Measures should correspond to a map,show specically where improvements will be, and show
Dispense with thevague. To be suc-cessful, ballotmeasures need to
Structuring your campaign
Be transparent and accountable.
Te community needs to know who is responsibleand should be able to eel good about the group behind the ballot measure eort.
Te community should hear rom you rst, not your critics. Build relationships andreach out to the community early. Let people know about the ideas behind the measureand how these changes will improve the community. Build a strong ground game duringthe campaign.
Voters are always going to ask, “what’s in it or me?” Know how to answer this question.Identiy your messaging or all groups.
Find strong champions to get people excited. Having champions like business leaders,elected ofcials, community leaders or university ofcials is a great way to get support.
Look to previous successes or inspiration. Richmond County, South Carolina success-ully passed a penny sales tax measure to und transit and bike/ped. Linden, Washingtonalso instituted a sales tax increase that paired transit with active transportation.