GAME CHANGER:THE 1990
Quadri-lingual, multi-award-winning, CCOand Partner at Naked Brasil, this digital guruis funny, too: "We were working at DM9DDBin São Paulo, my area was called 'othermedia and special projects' and the agencygot a brief from Henkel to build a newwebsite for its super-glue. Every few days Igathered the whole team into my office tochat. I would go to a grocery store across thestreet, get a few boxes of chocolate, a coupleof big bottles of soda and, as we didn’t haveenough chairs – we didn’t have room for thatmany chairs anyway – we all sat on the floor.The joke in the office was that 'the Internetwas down.' Yes, they thought that was funny."With the 60th anniversary of Cannes Lionscomes a celebration of the iconic work thatchanged the landscape of advertising.
CREATIVE MARKETER OF THE YEAR