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OP Case Analysis -SWU

OP Case Analysis -SWU

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Published by Ping Edulan
OP Case Analysis- SWU
OP Case Analysis- SWU

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Published by: Ping Edulan on Aug 06, 2013
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02/11/2014

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UNIVERSITY OF BOHOLPROFESSIONAL STUDIES
GROUP 2 CASE STUDY ANALYSES1. Southwestern University Case Study2. State Automobile License RenewalsMay 15, 2013
Cases Analyses Submitted to
Engr. Liezl Gallardo,
 
Ph D BM (cand)
 as partial fulfillment of the requirements in
BA 203- Production Management 
Summer, SY 2013
Beverly S. BaruisPretty EdulanJP PatatagMSBA
 
1. SOUTHWESTERN UNIVERSITY CASE STUDY:Brief Description:
Southwestern University is known in its city as a football powerhouse. SWU isusually in the top 20 in college football ranking. As we have known that the enrollees in this universityclose to 20,000 students only. When Bo Pitterno was hired as its head coach in 2003, the attendance atthe five Saturday home games each year increased. The attendance generally averaged 25,000 to 29,000per game. Season ticket sales bumped up by 10,000 just with the announcement of the new coach. Theexisting stadium has seating capacity of 54,000 fans.
Discussion Questions:
1. Develop a forecasting model, justifying its selection over other techniques, and project attendancethrough 2011.Group 2 selected three (3) models to develop a forecasting model in this case: (a)naïve approach, (b) moving average, and (c) trend projections with seasonality.A) Naïve Approach is to assume that demand in the next year/period will be equal to demand in themost recent period.Naïve ApproachGame2009Attendance2010Attendance2011Attendance1 46,900 46,900 46,9002a 50,100 50,100 50,1003 45,900 45,900 45,9004b 36,300 36,300 36,3005 49,900 49,900 49,900
 
B) Moving Average forecast uses a number of historical actual data values to generate a forecast. It isuseful if we can assume that market demand will stay fairly steady over time.Moving AverageGames 2004 2005 2006 2007 2008 2009 2010 20111 34,200 36,100 35,900 41,900 42,500 46,900 39,583 40,4802a 39,800 40,200 46,500 46,100 48,200 50,100 45,150 46,0413 38,200 39,100 43,100 43,900 44,200 45,900 42,400 43,1004b 26,900 25,300 27,900 30,100 33,900 36,300 30,067 30,5945 35,100 36,200 39,200 40,500 47,800 49,900 41,450 42,508C)Trend projections. According to the meaning of the trend projections that this technique fits a trendline to a series of historical data points and then projects the line into the future for medium to long-range forecasts.
Table C.1Trend Projections 2010
Year Time periodDemandper year xy2004 1 174,200 1174,2002005 2 176,900 4 353,8002006 3 192,600 9 577,8002007 4 202,500 16 810,0002008 5 216,600 25 1,083,0002009 6 229,100 36 1,374,60021 1,191,900 91 4,373,400
= 21/6 = 3.5 y= 1,191,900/6 = 198,650
 

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