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Mike Dillard Magnetic Sponsoring: Leading via Attraction Marketing
One of the leading systems of MLM marketingthese days is attraction marketing, a paradigm-shifting business strategy of Mike Dillard'sMagnetic Sponsoringthat shifts the focus of the network builder from "active" recruitment,to drawing in people to WANT to be recruited because of the evident success of the MLMentrepreneur. Much in the way one charismaticleader can get a cult of thousands to live in acommune, but not in any creepy, end-of-the-world way. People want to be inspired, andthey are inspired by success and attracted to it. Click HERE to download the FREE “7 Days Magnetic Sponsoring Course”!
Success, Success, Success
It is easier to believe that something works, if one can already see the results. The oldclich that actions speak louder than words still rings true. Only this time around, the work is geared toward the achievement of business goals, and it is more profit-oriented, rather than merely baby-sitting recruits. This doesn't mean that the recruits are left to their owndevices; there will, of course, be training and support, but no crutches.By making the downline more accountable, they are empowered to become moreresponsible. When a person knows that their success depends directly on the efforts thatthey put in and that the results will immediately accrue to their benefit, they are likely towork harder because there won't be anyone else to take the blame. This means more timefor the upline and the downline to work on each of their own's bottomline, rather thananother's profit.
Tough Love
In attraction marketing, the most that the upline is responsible for is to guide and support,and perhaps to give a few tips on getting real time MLM leads. But to find a system andmake it work for them is entirely the downline's responsibility because they are the oneswho will either lose or benefit most from it. By making the downline accountable for their actions or inaction, the upline is empowering the downline to think, act, and work for their own benefit.Most MLM marketers entered into network marketing with the idea of taking charge of their lives, more than just their finances, and often times, finding one's own way is moregratifying than any amount of money. Mike Dillard and Magnetic Sponsoring have
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