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Mobilink Marketing
Handset Update
April 2009

Volume 36
New & Upcoming Handsets:
Mobiado Professional 105 GCB 24 karat Gold Phone:\u201cMobiado\u2019s 24-karat gold phone,\u201d

features a frame finished with 5 micron thick 24-karat gold plating, every miniscule component ranging from screws, keyboard and other comes bathed in 24 karat gold paint. Adding a touch of classiness, each crystal button of the keypad is painted black with an anodized aluminum casing. The technical specks of the phone details 2 megapixel camera, more than 1GB of internal memory, 2-inch display (supporting 16 million plus shades), integrated music player with a connectivity option of Bluetooth and microUSB.

Porsche Design Spills The Beans On The P\u20199522:Following the Porsche design philosophy,

the P\u20199522 is has an aluminum casing and a scratch-resistant sheet of glass over the top. Apart from the
simplistic and elegant design, the phone has its low-power consuming touch screen. The 2.8\u201d touch
screen AMOLED display has high brightness levels. The P\u20199522 has a GPS receiver, fingerprint sensor and
built-in 5MP digi-cam with video recording and autofocus, MP3 player, stereo speaker, FM radio and Wi-
Fi connectivity, microSD offers 8GB of storage, Bluetooth 2.0, talk time of 4 hours/ 300 hours standby.

Nokia E75: The side-sliding QWERTY form factor E75 lands on Symbian turf following a reasonably

successful spell Features: 2.4" 16M-color display, Four-row side-slide QWERTY keyboard, Quad-band
GSM and tri-band 3G (with HSDPA) support , Symbian OS, 369 MHz ARM11 CPU, 3.5mm standard
audio jack, microSD card slot, 4GB microSD card prebundled, 3.2 megapixel, geotagging and
VGA@30fps video recording, Wi-Fi 802.11 b/g with UPnP technology, Built-in GPS receiver and Nokia
Maps with 3 months of free voice-assisted navigation, USB and stereo Bluetooth (A2DP) connectivity,
Steel battery cover, FM radio with RDS, Remote Wipe functionality, Carrier-independent VoIP support,
Office document editor. It is to be launched in a month time at around Rs 45K in Pakistan market.

.Nokia 5800 Star Trek Edition: Nokia 5800 Star Trek edition. It will come preloaded with Trek-related
content like a phaser app. The Nokia 5800 Star Trek edition will be available in the usual color versions - red, blue
and black/silver. Other content that will come preloaded with the Nokia 5800 Star Trek edition includes Trek
wallpapers, screensavers and exclusive ringtones including "Phazer Shot", "Red Alert" and "Kelvin
Communicator". Nokia 5800 Star Trek edition will be available in the UK starting May 1st. It's just in time for the
movie, which opens on the 8th of May. This edition is not be launched in Pakistan.

Nokia's 6216 classis NFC(Near Field Technology Enabled): Nokia has just announced its newest
handset to support one of still-emerging technologies, Near Field Communications (NFC). Dubbed the 6216 classic,
Nokia\u2019s third NFC-enabled phone does throw a bit of a curveball in that it is Nokia\u2019s first to allow operators to build

NFC services into the SIM card. NFC technology allows devices to transfer data between each other merely by
tapping them together. Image files, video files, contacts, music and more can all be delivered wirelessly using NFC
technology but the key functionality being eyed by the industry is NFC-facilitated secure payments. The 6216

classic is certainly a step forward in this realm, as Nokia\u2019s head of near field communications Jeremy Belostock

tells us: The Nokia 6216 classic will be amongst the first commercial devices in the market complying with
operator requirements using the SIM card in connection to secure transactions with Near Field Communications.
With the Nokia 6216 classic in your pocket and the ticketing applications on the SIM you can replace the multitude
of cards in your wallet. Having the applications on the SIM consumers can bring their secure applications to their
next Nokia NFC enabled phone. This handset will not be launched in Pakistan right now.

International News:
RIM unseats Apple in smartphone sales ranking:RIM\u2019s BlackBerry Curve move
past Apple\u2019s iPhone to become the best-selling consumer smartphone in the U.S. in the first
quarter (Q1) of 2009. RIM\u2019s consumer smartphone market share increased 15 percent to
nearly 50 percent of the smartphone market in Q1 2009 versus the prior quarter, as Apple\u2019s
and Palm\u2019s share both declined 10 percent each. Based on U.S. consumer sales of
smartphone handsets in NPD\u2019s \u201cSmartphone Market Update\u201d report, the first-quarter 2009
ranking of the top-five best-selling smartphones is as follows: 1. RIM BlackBerry Curve (all 83XX models) 2. Apple
iPhone 3G (all models) 3.RIM BlackBerry Storm 4.RIM BlackBerry Pearl (all models, except flip) 5.T-Mobile G1.
According to the company, more than half of RIM's 25 million subscribers now fall into the non -corporate
category Smartphones, which represented just 17 percent of handset sales volume in Q1 2008, now make up 23
percent of sales. \u201cEven in this challenging economy, consumers are migrating toward Web-capable handsets and
their supporting data plans to access more information and entertainment on the go.
Controlling your PC from BlackBerry Storm: New to the scene is LogMeIn Ignition, an app for the Storm

which allows Windows and Mac users to access and control their computers on the go. LogMeIn Ignition has the
ability to pan and zoom, a full-QWERTY keyboard and the ability to store login details for multiple computers
along with necessary passwords with 256-bit SSL encryption. LogMeIn\u2019s Ignition looks to be a definite winner for
those who are looking to access their computers while on the move.

Apple announce triumphant financial quarter results: It now came Apple's turn for announcing their

financial results for the first quarter of 2009. The company acquired a revenue of 8.16 billion US dollars and a net quarterly profit of 1.21 billion US dollars. According to Apple the nice results are mainly due to the strong sales of the iPhone and Apple TV. The iPhone 3G units sold this quarter were 3.79 million, which is exactly 123% more than the sales for the same period last year. The introduction of the Apple's AppStore is also playing a decisive role in the company's success. The app distribution network has helped almost a billion apps reach their new owners in less than a year existence. The AppStore downloads have already hit the billion mark.

Nokia Q1 results: Nokia\u2019s net income in the first quarter of this year rang up at \u20ac122 million, down from \u20ac1.22

billion in Q1 2008. Net plummeted 90%. OPK (Nokia CEO Olli-Pekka Kallasuvo) had this to say: As an example in Q1,
I am especially pleased with the performance of our first mass market touch product, the Nokia 5800 XpressMusic,
it is a great example of Nokia providing solutions that consumer value. To highlight this point, Nseries sales
dropped to 5 million in Q109 from 8 million units sold in Q408.

Local Market News
Nokia is still the top selling handset brand in the market followed by Samsung and LG
with max marketing spend.

The Indus Hospital Research Center and Nokia Pakistan announced the successful implementation of INTERACTIVE ALERTS, an electronic surveillance system for pneumonia in Karachi.

Zong has recently launched a handset bundle deal for Rs 2,999/-.
Mobilink has
branded a handset market in Blue area Islamabad with exclusive
advertisement rights.
Ufone has launched a free minutes reverse bundling offer with Nokia on limited stock of 3
low value handsets. Due to limited stock the offer is not popular/visible in handset markets.
Handset distributors are launching Chinese mobile under brand names with warranties e.g. Yes

mobile for Rs 4500/-, dual sim, torch, camera.. Club Mobile etc.
Mobile Zone has offered two months exclusive warranty on every repair job on handsets.
Samsung has launched a new range of low level handsets E-series.

Handset Prices
Price Range Rs 0/- to Rs 5,000/-
No.
Nokia
L.G
Samsung
Trend
Sonny Ericsson
Motorola
HTC
Model
Price
(PKR)
Model
Price
(PKR)
Model
Price
(PKR)
Model
Price
(PKR)
Model
Price
(PKR)
Model
Price
(PKR)
Model
Price
(PKR)
1
1200
2,350
KG275
2,150
B.130
2,250
T-100
2,000
K.200i
3,800
C123
1,700
2
1202
2,375
KP.105
2,250
E-1100
2,250
T.101(Melody)
2,350
K.310i
4,900
W 156
1,750
3
1208
2,500
KG276
2,275
B.130
Torch
2,350
T-103
2,500
W-180
2,300
4
1203
2,500
KG-
288
2,500
B.100
(Guru)
2,500
T-180
3,499
W-180
2,400
5
1209
2,600
KG-
270
2,600
C.160
2,600
T-303
4,000
C-118
2,425
6
1650
3,350
KP.110
3,200
E-1105
2,900
W-230
(1 GB)
2,900
7
1661
3,450
B.200
3,050
W230
3,700
8
7070
4,200
E-1125
3,100
L6i
4,200
9
1680
4,250
E-1210
3,400
W-270
4,500
10
2626
4,700
B300
3,500
W220
4,550
11
B220
3,800
12
M-150
4,500
Price Range Rs5,000/- to Rs 10,000/-
No.
Nokia
L.G
Samsung
Trend
Sonny Ericsson
Motorola
HTC
Model
Price
(PKR)
Model
Price
(PKR)
Model
Price
(PKR)
Model
Price
(PKR)
Model
Price
(PKR)
Model
Price
(PKR)
Model
Price
(PKR)
1
2600(Classic)
5,100
KG-
290
6,100
E-250
6,400
T-444(Gudu)
5,600
R-300i
5,550
W-388
6,600
2
2630
5,400
KG-
195
6,200
E-251
6,500
T-786
9,600
W-200i
6,650
V3
8,500
3
2760
5,600
KP-
199
6,575
M-620
6,700
T-303
8,200
L-9
8,800
4
2680
6,250
KP-
220
6,700
E-200
7,100
W-350i
8,500
Z3
9,700
5
5000
7,100
KP-
320
8,780
M-200
7,150
6
3110
7,400
J-700
7,600
7
7210
8,700
J-150
7,700
8
3500
(Classic)
9,200
L.700
10,000
9
5130
9,800
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