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Assignment on packagingindustry in India
P
ark sons
P
ackaging ltd.
 
Assignment on packagingindustry in India
Submitted to : Submitted by :Mrs. Swati BhattRipunjaykumarfaculty (Marketing)Sec - BSRM universityRoll no. -35084105
 
Packaging
 
Packaging can be described as covering theproduct with one or more suitable material forease of handling , transportation and marketing.Packaging not only differentiates one brand fromanother but also, At times, gives a purview of theproduct being sold.Packaging is defined as the “science , artand technology of enclosing or protectingproducts for distribution, storage , sale and use”.Packaging also refers to the process of design,evaluation and production of packages.Packaging is often accompanied with attractiveand informative labeling. A package label is anywritten , electronic or graphical message on thecontainer of the packaged product.
 
Assignment on packagingindustry in IndiaBenefits of packaging
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Physical protection
 
 The objectsenclosed in the package require protectionfrom various damages they may get, like fromshock , vibration, compression , temperatureetc.
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Barrier protection
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Containment
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Information transmission
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Marketing
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Security
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Convienience
Indian packaging industry
History of packaging is as old as tradingof commodities. Earliest packaging of product wasdone by natural materials. However with passage of time and development of technologies significantimprovement were introduced in packaging also. The notable facts are:-
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 The Indian market for all types of packagingmaterial is estimated variedly between Rs280and 300 billion per annum.Of the above figure the consumer packagingmarket has been estimated around Rs.140billion per annum.
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