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Social CRM Solution

The integration of social media &traditional CRM

Kathy HerrmannSVP, Sales & MarketingMay 2009

Traditional CRM versus SocialCRM

•Traditional CRM (CRM 1.0):

–Focused on operational effectiveness.

•SCRM (CRM 2.0):

–Incorporates CRM 1.0 functionality/benefits. –Business strategy of engaging customers incollaborative conversation – and collectingactionable intelligence on conversations. –Transparent. –Requires corporate culture embracing socialrelationships mindset.

www.intellicore-design.com

SCRM Strategy

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Social CRM Solution - The integration of social media & traditional CRM

Social CRM (SCRM), sometimes known as CRM 2.0, goes beyond traditional CRM to incorporate social media into the capture of customer relationship information.

A SCRM tool set ... (More)

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Category:	Business/Law > Technology
Rating:	(2 Ratings)
Upload Date:	05/27/2009
Copyright:	Attribution Non-commercial
Tags:	Business web2.0 communication web20 Innovation CRM collaboration socialmedia (more tags) Business web2.0 communication web20 Innovation CRM collaboration socialmedia šcrm intellicoredesign intellicoredesignconsulting customerrelationshipmanagment contentcreation (fewer)