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internet_helyzetkep_2005_net

internet_helyzetkep_2005_net

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Published by: api-12922547 on May 27, 2009
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05/11/2014

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Perj\u00e9s L\u00e1szl\u00f3
Internet helyzetk\u00e9p
2006
\u00a9 minden jog fenntartva
Tartalomjegyz\u00e9k
Bevezet\u0151.\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue0006
Webj\u00f6v\u0151:.szebb.j\u00f6v\u0151?.\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue0008
Technol\u00f3giai v\u00e1ls\u00e1g....................................................................................... 8
Az e-gazdas\u00e1g lehets\u00e9ges j\u00f6v\u0151je.........................................................11

1. szakasz: Sz\u0171k k\u00f6r\u0171 ingyenes inform\u00e1ci\u00f3csere...........................................11
2. szakasz: Sz\u00e9les k\u00f6r\u0171, ingyenes inform\u00e1ci\u00f3csere..................................... 12
3. szakasz: A k\u00f6z\u00f6ss\u00e9gi jelleg \u00e9s a gazdas\u00e1gi c\u00e9l\u00fa megjelen\u00e9s
egy\u00fctt\u00e9l\u00e9se...................................................................................................................... 13

4. szakasz: A k\u00f6z\u00f6ss\u00e9gi jelleg felboml\u00e1sa, \u201ef\u00e9loldalas\u201d gazdas\u00e1gi

modell gyors kialakul\u00e1sa......................................................................................... 13
Mennyis\u00e9gi n\u00f6veked\u00e9s, min\u0151s\u00e9gi m\u00e9lyrep\u00fcl\u00e9s, ellentmond\u00e1sos
t\u00f6megmarketing............................................................................................................17
Marketing \u00e9s val\u00f3s\u00e1g................................................................................................. 20
Kij\u00f3zanod\u00e1s, konszolid\u00e1ci\u00f3..................................................................................... 23

Biztons\u00e1gi k\u00e9rd\u00e9sek...................................................................................... 27

Az informatika technol\u00f3giai v\u00e1ls\u00e1ga................................................................ 27 Interj\u00fa a biztons\u00e1gr\u00f3l 2001-ben............................................................................. 28 Biztons\u00e1gi helyzet 2005-ben.................................................................................... 33

Azonnali \u00fczenetk\u00fcld\u0151k \u2013 az e-mail alternat\u00edv\u00e1ja?.......................42
Helyettes\u00edtheti-e a levelez\u00e9st az azonnali \u00fczenetv\u00e1lt\u00e1s?.........................42
Melyiket haszn\u00e1ljuk?...................................................................................................43

Mirinda............................................................................................................................... 44 Rival 3.................................................................................................................................. 44 Eyeball chat..................................................................................................................... 45 Trillian................................................................................................................................... 46 \u00d6sszefoglalva................................................................................................................. 46

Internetmarketing \u2013 ma.\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000 48
Az e-marketing alapjai............................................................................... 48
Az e-ipar\u00e1g kialakul\u00e1sa............................................................................................ 48
Nem csak rekl\u00e1m......................................................................................................... 49
Miben k\u00fcl\u00f6nb\u00f6zik a hagyom\u00e1nyos marketingt\u00f3l?....................................50

A megjelen\u0151k lehet\u0151s\u00e9gei...................................................................................... 50 \u00daj kommunik\u00e1ci\u00f3s szab\u00e1lyok..................................................................................51 Bev\u00e9teli forr\u00e1sok.............................................................................................................51

Megtakar\u00edt\u00e1si lehet\u0151s\u00e9gek......................................................................................52
Az online megjelen\u00e9s.................................................................................. 52
A megjelen\u00e9s technol\u00f3giai h\u00e1ttere................................................................... 52
Tervez\u00e9si szempontok................................................................................................ 53
Webhelyek t\u00edpusai........................................................................................................53

Webhelyek \u00e9rt\u00e9kel\u00e9se............................................................................................... 54 Tartalmi k\u00e9rd\u00e9sek.......................................................................................................... 55 A hiteles megjelen\u00e9s.................................................................................................. 55 Design................................................................................................................................. 56 Funkcionalit\u00e1s................................................................................................................. 56 Technol\u00f3giai k\u00e9rd\u00e9sek............................................................................................. 57 A l\u00e1togat\u00f3k szempontjai.......................................................................................... 58 A webtervez\u00e9s buktat\u00f3i............................................................................................ 58

Virtu\u00e1lis k\u00f6z\u00f6ss\u00e9gek......................................................................................59

K\u00f6z\u00f6ss\u00e9gek jelent\u0151s\u00e9ge........................................................................................... 59 K\u00f6z\u00f6ss\u00e9gek kialakul\u00e1sa............................................................................................ 60 K\u00f6z\u00f6ss\u00e9gi szolg\u00e1ltat\u00e1sok.......................................................................................... 60 K\u00f6z\u00f6ss\u00e9gi szolg\u00e1ltat\u00e1sok technol\u00f3giai h\u00e1ttere.............................................61 K\u00f6z\u00f6ss\u00e9gek k\u00e9zben tart\u00e1sa.....................................................................................61

Az internet ma................................................................................................. 62
Hogyan v\u00e1ltozott?.........................................................................................................62

A konszolid\u00e1ci\u00f3 id\u0151szaka......................................................................................... 62 A visszaes\u00e9s okai........................................................................................................... 63 Nemzetk\u00f6zi helyzet...................................................................................................... 63 Hazai helyzet................................................................................................................... 64 Lemarad\u00e1sunk okai................................................................................................... 64

A \u201eNapster-jelens\u00e9g\u201d.\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000 66
Az er\u0151s\u00f6d\u0151 fogyaszt\u00f3i kontroll............................................................................... 66
Mi\u00e9rt pont a zeneipar?..............................................................................................67
Az elektronikus terjeszt\u00e9s............................................................................69
A terjeszt\u0151 h\u00e1l\u00f3zatok jelent\u0151s\u00e9ge....................................................................... 70
Van megold\u00e1s?.............................................................................................................72
Riport Szekeres Tam\u00e1ssal...........................................................................75
Keres\u0151k.\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue00081
Melyik keres\u0151t haszn\u00e1ljuk?.......................................................................................82
Tulajdonosi viszonyok, v\u00e1s\u00e1rolt adatb\u00e1zisok................................................ 83
A keres\u00e9s technik\u00e1ja.................................................................................... 85
Keres\u00e9si tan\u00e1csok......................................................................................................... 86
A megjelen\u00e9s neh\u00e9zs\u00e9gei........................................................................ 87
PageRank, a tal\u00e1lati lista sorrendj\u00e9nek meghat\u00e1roz\u00f3ja........................ 88
Tartalmi r\u00e9sz..................................................................................................................... 88

A webhely min\u0151s\u00e9gi mutat\u00f3ja.............................................................................. 89 A keres\u00e9s szempontrendszere............................................................................... 93 A keres\u0151 adatb\u00e1zis\u00e1nak m\u00e9rete:........................................................................ 93 A keres\u0151 k\u00e9pess\u00e9gei:.................................................................................................. 93 A tal\u00e1lati oldal:............................................................................................................... 95

Webhelyek prom\u00f3ci\u00f3ja..............................................................................96
ROR (Resources of a Resource)........................................................................... 98
Le\u00e9rt\u00e9kel\u0151d\u00f6tt prom\u00f3ci\u00f3s m\u00f3dszerek.............................................................. 99
Webhelyek optimaliz\u00e1l\u00e1sa.....................................................................101
Webmesterek eszk\u00f6zei............................................................................................105
Webes funkci\u00f3k r\u00e9szletez\u00e9se.\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000\ue000107
\u00c1ltal\u00e1nos lehet\u0151s\u00e9gek..............................................................................107

Az FTP-account............................................................................................................ 107 Saj\u00e1t IP-sz\u00e1m.................................................................................................................109 Telnet/SSH-hozz\u00e1f\u00e9r\u00e9s...............................................................................................109 Adatforgalom, CPU-id\u0151, s\u00e1vsz\u00e9les\u00e9g, rendszerparancsok.................. 110 Crontab............................................................................................................................. 111 SSI - Server Side Includes.........................................................................................112

Mesteroldal az Interneten....................................................................... 114

Az SSI (Server Side Includes)..................................................................................114 Szerveroldali felt\u00e9telek..............................................................................................114 Az SSI parancsok alkalmaz\u00e1sa........................................................................... 115 Az SSI tov\u00e1bbi lehet\u0151s\u00e9gei.....................................................................................116 Az SSI biztons\u00e1gi k\u00e9rd\u00e9sei.......................................................................................117 Az SSI funkci\u00f3k lok\u00e1lis tesztel\u00e9se......................................................................... 118

SSL \u2013 Secure Socket Layer.......................................................................................119

Multim\u00e9dia-t\u00e1mogat\u00e1s........................................................................................... 121 Webes fel\u00fclet................................................................................................................ 123 Jelsz\u00f3val v\u00e9dett alk\u00f6nyvt\u00e1rak.............................................................................. 124 Hiba\u00fczenetek egyedire szab\u00e1sa.......................................................................125

A levelez\u0151rendszer szolg\u00e1ltat\u00e1sai.......................................................125
E-mail c\u00edmek, POP3 -postal\u00e1d\u00e1k, levelez\u0151list\u00e1k, h\u00edrlevelek, sendmail..
125
Domainnevekkel kapcsolatos szolg\u00e1ltat\u00e1sok..............................129
Subdomainnevek....................................................................................................... 129
Saj\u00e1t domainnevek................................................................................................... 131
A webhely programozhat\u00f3s\u00e1ga........................................................133
A l\u00e1togatotts\u00e1g elemz\u00e9se.......................................................................135
El\u0151re telep\u00edtett szerveroldali megold\u00e1sok.......................................141
Form-mailer.................................................................................................................... 142
Vend\u00e9gk\u00f6nyv............................................................................................................... 143

Sz\u00e1ml\u00e1l\u00f3k........................................................................................................................ 143 Java-alkalmaz\u00e1sok, chatroomok......................................................................144 Web\u00e1ruh\u00e1zak............................................................................................................... 144 Webf\u00f3rumok................................................................................................................. 145

Levelez\u0151list\u00e1k, h\u00edrlevelek.........................................................................................147 A webhelyen bel\u00fcli navig\u00e1ci\u00f3 k\u00f6nny\u00edt\u00e9se...................................................148 Tov\u00e1bbi el\u0151re telep\u00edthet\u0151 szerveroldali lehet\u0151s\u00e9gek..............................149

A korszer\u0171 webhely.....................................................................................149
Port\u00e1lrendszerek.......................................................................................................... 150
Nyilv\u00e1nos napl\u00f3k........................................................................................................ 151
K\u00f6z\u00f6ss\u00e9g\u00e9p\u00edt\u00e9s............................................................................................................152
Kereskedelmi alkalmaz\u00e1sok.................................................................................153
Egy\u00e9b apr\u00f3 programok..........................................................................................154

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