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… !
heNewObsessionHairExtensions
-
yBobbiMillerMoro
, ,
 Thanks to the likes of Beyonce Jessica Simpson Jennifer Aniston and
 
 Tyra Banks hair extensions have gained Celebrity status in their own
 .
right No longer acceptable are the applications of hot damaging
 ,
bonding glue stripping metal and dangerous toxic chemicals of the
 .
past
; 100% , 100%
Hair extensions come in various forms real human hair
 , .
synthetic hair or a mixture of human synthetic and animal hair They
 , , , ,
can be applied by bonding clipping braiding link or loc systems and
 . ‘’
hot gluing The keratin bond adhere the hair extension to your real
 . . ,
hair Keratin is a protein found within your hair shaft Once removed
 "," .
it is used to create a bond but it is simply an ingredient in glue It
 .
provides no protection against hair damage Pliers are needed to
 
crack through the bond and harsh chemicals are applied to dissolve
 "-" .
the keratin glue completely damaging the hair in the process
, ,
 The demand for higher quality beautiful
 , -
soft all natural human ha
.
ir is at its peak
 
PURE™
 
Extensions is at the forefront of this
 .
worldwide obsession for gorgeous hair
 
PURE™
 
Extensions has revolutionized the
 -
hair extension industry with its eco friendly
 , - .
cold bond non damaging system
 ,
Developed by stylists for stylists their
 
extensions
100%
are made of REMY hair and
 
 
last
.
up to three times longer than traditional hair extension systems
 , ,
Also a full head of hair only takes about two hours to apply
 4-6
compared to the hour application process for traditional
 .
extensions
 
 There are no harsh chemical applications withPURE™
 
Extensions
 . ,
hair Michael Burchard president of PURE™
 
Extensions takes pride in
 ,
being committed to being socially conscience and is considered the
 -
number one source of eco friendly hair extensions in the beauty salon
 . ’ ,
industry “PURE s cold bond application is completely free of heat
 ,
waxes and glue so the client and environment are happy and
 .
healthy ”
 
Modern Salon Magazine featuredPURE™
 
Extensions on their April
 . 10
cover PURE had pages detailing their part in our environmentally
 - .
conscious community and their eco friendly hair technology The
 " "
April issue highlighted the beauty industry Going Green andPURE™
 .
Extensions is leading the way
 
yPersonalStory
20’ .
When I was in my s I became obsessed with hair extensions I
 
found out where I could buy natural human hair and sew on my own
 ‘’. ,
wefts I would apply them myself after I responded to a professional
 , - ‘’
looking ad where a so called stylist hot glued on various colors of 
 , .
old obviously used hair extensions I should have become weary
 
 
’ .
when I saw she was working out of her roommates apartment She
 , ;
burned off a small portion of my hair and had burned my skin in less
 .
then three weeks the hair extensions had all fallen off to my relief 
,
Because I knew no one else who could apply them for me and
 ’ -
wouldn t charge me an unseen amount of money I had settled by
 . ,
not going to reputable place I tried applying it myself by using
 ’
adhesive hot glue sticks resulting in spending hundred s of dollars in
 .
maintaining those seemingly natural long locks I applied them at
 , ; 6
home and burned my fingers and hair and was exhausted after
 .
hours
, ,
Not only that I was allergic to the glue and would be scratching my
 , , ,
red irritated inflamed scalp that had heavy weight pulling from it I
 .
was just miserable
;
My scalp was sore I had lost bits and pieces
 
everywhere of my real hair and had atrocious matting and glue in my
 . ’ ;
hair as a result Out of the hair I couldn t save I would cut inches of 
 
my hair off to remove the matting it
 .
was so bad The damage underneath
 .
to my own hair was harrowing
,
I gave up using glue until I heard
 
about the metal locking application
 . -
process So I purchased brand new
 ,
Italian long dark hair and applied
 , 250
them one at a time individual
 
strands to my shoulder length hair
 .
with metal pliers
of 00

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