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Modul Riset Pemasaran

Modul Riset Pemasaran

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Published by Yogi Sharo Sarumaha
modul riset pemasaran
modul riset pemasaran

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Categories:Types, School Work
Published by: Yogi Sharo Sarumaha on Aug 07, 2013
Copyright:Attribution Non-commercial

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11/28/2013

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1
DIKTAT MATA KULIAH
RISET PEMASARAN
Disusun Oleh:SUNARTA,SE,MM
PROGRAM STUDI PEMASARAN DIPLOMA 3JURUSAN MANAJEMEN FISE UNY2007
 
2
DAFTAR ISI
HALAMAN JUDUL ………………………………………………………………………… iKATA PENGANTAR ………………………………………………………………………. iiDAFTAR ISI ………………………………………………………………………………... iii
BAB I PENDAHULUAN
A.
 
Hakikat Penelitian ................................................................................................. 1B.
 
Definisi Penelitian (Riset) ..................................................................................... 1C.
 
Pengertian Metode Penelitian ............................................................................... 2D.
 
Jenis-jenis Penelitian ............................................................................................ 3E.
 
Ruang Lingkup Riset Bisnis ................................................................................. 3F.
 
Klasifikasi Riset Pemasaran ................................................................................. 4
BAB II PROSES, TUJUAN, DAN JENIS RISET
A.
 
Proses Riset .......................................................................................................... 6B.
 
Tujuan Riset ......................................................................................................... 7C.
 
Jenis Riset Pemasaran .......................................................................................... 9D.
 
Karakteristik Riset ............................................................................................... 10E.
 
Kriteria Riset yang baik ....................................................................................... 11
BAB III MASALAH DAN VARIABEL PENELITIAN
A.
 
Masalah ................................................................................................................ 12B.
 
Sumber Masalah .................................................................................................. 13C.
 
Rumusan Masalah ............................................................................................... 15D.
 
Bentuk-bentuk Masalah ...................................................................................... 16E.
 
Kesalahan dalam Menentukan Masalah .............................................................. 17F.
 
Variabel Penelitian .............................................................................................. 18iii
 
3
BAB IV LANDASAN TEORI DAN KERANGKA BERPIKIR
A.
 
Pengertian Teori ................................................................................................ 19B.
 
Konsep ……………………………………………………………………….. 20C.
 
Konstruk ........................................................................................................... 21D.
 
Proposisi ........................................................................................................... 21
BAB V HIPOTESIS
A.
 
Pengertian Hipotesis ........................................................................................ 22B.
 
Bentuk Hipotesis .............................................................................................. 23C.
 
Jenis Hipotesis ................................................................................................. 23D.
 
Populasi dan Sampel ………………………………………………………… 24E.
 
Metode Penskalaan ………………………………………………………….. 27F.
 
Penyusunan Instrumen ………………………………………………………. 32G.
 
Contoh Penyusunan Instrumen ........................................................................ 34H.
 
Metode pengumpulan data dan analisis data ………………………………... 38
BAB VI PENYUSUNAN LAPORAN PENELITAN
A.
 
Penulisan Judul ............................................................................................... 42B.
 
Abstrak Laporan ............................................................................................. 43C.
 
Batang Tubuh Laporan ................................................................................... 43D.
 
Cara Menulis Kutipan ..................................................................................... 44E.
 
Cara Menulis Daftar Pustaka ......................................................................... 46
DAFTAR PUSTAKASILABUSKEGIATAN PERKULIAHAN
iii

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