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Vanguard Communications - Branding for Social Change

Vanguard Communications - Branding for Social Change

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Branding is just as important for an entity whose mission is to save the world as it is for one focused on shareholder value. This Purple Paper attempts to sort through the terms and tools to explore what branding is and how it can contribute to a successful plan for social change. - See more at: http://www.vancomm.com/whypurple/#sthash.FWjIyztI.dpuf
Branding is just as important for an entity whose mission is to save the world as it is for one focused on shareholder value. This Purple Paper attempts to sort through the terms and tools to explore what branding is and how it can contribute to a successful plan for social change. - See more at: http://www.vancomm.com/whypurple/#sthash.FWjIyztI.dpuf

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Categories:Types, Research
Published by: Vanguard Communications on Aug 07, 2013
Copyright:Attribution Non-commercial

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08/17/2013

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BRANDING
or Social Change
 
 Vanguard Communications
2121 K Street, NW, Suite 650Washington, DC 20037202.331.4323www.vancomm.com
Join the conversation:
@VanComm #PLPRFacebook.com/vancomm
 
“You see us as you want to see us — in the simplest terms, and the most convenient denitions.” 
— Brian Johnson, “Te Breakast Club,” 1985
Branding or
Social Change
A romVanguard Communications

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