/  4
 
Blogging
1
What
 
do
 
you
 
want
 
blogging
 
to
 
do
 
for
 
you?1. Do
 
you
 
want
 
to
 
connect
 
with
 
your
 
readers
 
or
 
 just
 
inform
 
them?2. Blogging
 
usually
 
follows
 
the
 
good
 
writing
 
rules
 
Writing
 
the
 
blog
1. A
 
blog
 
is
 
not
 
structured
 
like
 
an
 
essay
you
 
are,
 
in
 
effect,
 
using
 
conversational
 
English
 
to
 
tell
 
the
 
story.
 
It’s
 
that
 
kind
 
of 
 
feel
 
and
 
flow.
 
You
 
are
 
communicating
 
with
 
your
 
reader.2. You
 
need
 
to
 
break
 
the
 
information
 
down
 
into
 
a
 
series
 
of 
 
key
 
points
 
so
 
you
 
are
 
able
 
to
 
understand
 
the
 
structure
 
you
 
want.
 
3. You
 
need
 
to
 
ensure
 
that
 
what
 
you
 
put
 
into
 
the
 
headline
 
and
 
introduction
 
and
 
is
 
backed
 
up
 
in
 
the
 
body
 
of 
 
the
 
story.
 
People
 
read
 
the
 
headline
 
may
 
then
 
may
 
go
 
to
 
‘taste’ the
 
story
 
by
 
reading
 
the
 
introduction
 
so
 
they
 
need
 
to
 
be
 
interesting.
 
A
 
good
 
idea
 
to
 
keep
 
first
 
sentence
 
down
 
to
 
around
 
30/40
 
words.
2
 
A
 
blog
 
allows
 
you
 
to
 
talk
 
to
 
your
 
readers
 
in
 
a
 
personal
 
way
 
 –sharing
 
experiences
 
with
 
others
 
 – they
 
get
 
to
 
know
 
you
 
and
 
will
 
then
 
follow
 
your
 
blog
http://www.philbradley.typepad.com/http://www.guardian.co.uk/technology/2008/mar/09/blogs
3
Personally speaking

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