Business/Financial News Evaluation 2012
Name: Tara Siegel BernardDate:
Reviewed by: Phyllis Messinger Job Title:
Last Review: December 2011
Discuss the highlights of this staffer’s performance during the past year, payingparticular attention to major accomplishments. Consider these criteria, as applicable:knowledge of job duties; attention to detail; professionalism: reliability andpunctuality; completion of work assignments; ability to communicate; ability to dealwith the public, meeting deadlines, computer skills or any other skills appropriate tothe employee’s job. Discuss any factors (work-related or external) that my have had animpact on performance.
Tara, even though you have been on maternity leave since August, you had a productive year,writing more than three dozen stories and blog posts (some of them substantial enough to bestories). You had a couple of page one stories, including one exclusive that blacks are abouttwice as likely as whites to wind up n a more costly form of consumer bankruptcy. And youwould have had a third story – the one about the big losses faced by Dewey & LeBoeuf partnersand retirees in the law firm’s collapse – if the mix on page one had been different.You continued to write about a subject that you’ve become an expert on – the financial hit thatmembers of gay couples face because their relationships are not recognized by the federalgovernment. The subject will be on the front burner in the coming year so I expect you’ll beweighing in again. You also continued to write about the problems in the credit score world. Andyou wrote about subjects you were initially unfamiliar with, including online car sales.You’re a hard worker. You were ready to take on new subjects, even as you struggled throughwhat was, at times, a difficult pregnancy. And the quality of your writing continued to improvethis year.
Discuss the expectations for this staffer in the next year or so, including improvementsand goals. Consider the criteria in Section 1. Be specific.
I’m hoping that you will be able to hit the ground running when you return to work early nextyear. In fact, you’re almost immediately going to be filling in for Ron Lieber as the Your Moneywriter when he goes on book leave. But I know you’re already beginning to put together a list of potential subjects for the column.I would urge you to continue to work on balancing reporting time and writing time. Perhaps, asyou become more comfortable with a weekly schedule, you’ll figure that out.I would also encourage you to spread your wings in the columnist’s job. It’s a great perch tospeak out to readers. As the banks look for new ways to make money, there are sure to becolumns in how they are trying to exploit unsuspecting consumers. The credit scoring bureaus,which have so much impact on consumers’ lives, should also provide good fodder for you.I look forward to working with you when you return.