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Brands.that.Rock.what.Business.leaders.can.Learn.from.the.world.of.Rock.and.Roll.ebook EEn

Brands.that.Rock.what.Business.leaders.can.Learn.from.the.world.of.Rock.and.Roll.ebook EEn

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Published by Abhishek Mahadevan

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Published by: Abhishek Mahadevan on May 29, 2009
Copyright:Attribution Non-commercial

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05/11/2014

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M
ORE
P
RAISE FOR
B
RANDS
HA
R
OCK 
From the first time I saw the phrase “band loyalty” I knew this wasn’ta typical, dry marketing tome. Leave it to Roger and Tina to find puremarketing wisdom in a perfectly logical, yet entirely overlooked (andunappreciated) place–rock music! But it works. Open your mind andopen
Brands That Rock
to kick-start your marketing creative juices.Phil Urban, CEOGrange Insurance
Brands That Rock
strikes a pleasing chord, whether you’re a Fortune500 CEO, a first-year MBA student, or simply a musician at heart.The authors remind us that our love affair with music can translateinto lucrative rewards if strategically linked to a progressive market-ing approach.Lloyd Trotter, President and CEOGeneral Electric Industrial CompanBlackwell scores! A fascinating read that connects you emotionally to the hidden brand strategies in rock’s legendary bands. A freshapproach to creating profitable and successful brands in a dynamicmarketplace,
Brands That Rock
provides a rockin’ road map to suc-cessful brand creation and dominance.J. E. Issler, President and COOH.H. Brown Shoe Company, Inc.,a subsidiary of Berkshire Hathaway, Inc.Not only do Roger and Tina analyze branding and marketing strate-gies from the world of rock and roll, they show you how some of theworld's great companies have implemented similar strategies to cap-ture market share and customer loyalty.Walden O'Dell, CEODiebold

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