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Copyright ©www.writum.com 2009
 
Search Engine Optimisation
A Guide to Top Google Rankings
www.writum.com
ABSTRACT
 This brief report will guide you through the basics of Search EngineOptimisation and the methodologies used.
 
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Table of Contents
LET’S START FROM THE BEGINNING ......................................................... 3
What is Google? ...................................................................................................3Why is it important to be on the first page? ........................................................3
WHY IS GOOGLE THE BEST SEARCH ENGINE OF CHOICE? ........................... 4WHAT’S IN IT FOR GOOGLE? .................................................................... 5HOW IT USED TO WORK .......................................................................... 5MYTHS OF SEARCH ENGINE MARKETING ................................................... 6KEYWORD RESEARCH .............................................................................. 7THE DIFFERENCE BETWEEN PAY PER CLICK AND SEO ................................. 8HOW MANY FACTORS DOES GOOGLE RANK UPON? .................................... 9THE MOST IMPORTANT FACTORS FOR RANKING ...................................... 10LOCAL BUSINESS RESULTS ..................................................................... 10THE BEST APPROACH TO TOP RANKINGS ................................................ 11
Good Website Optimisation ...............................................................................11Good Inbound Links ...........................................................................................11Online Press Releases .......................................................................................11Monitored Approach ..........................................................................................11
HOW LONG DOES IT TAKE TO RANK ........................................................ 12
Copyright ©www.writum.com 2009
 
 
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EGINNING
What is Google?
I’m sure you have heard the word ‘Google’ already and you may be using it to findinformation from the Internet. Google is the best search engine on the Internet, whichcontinuously enhances the quality of services they provide.If you perform a simple search for a keyword or a phrase, Google will give youthousands to millions of results based on how many web articles, websites and other resources are available related to the word or the phrase that you looked for.Everyday, there are millions of people looking for information in Google. If you want your business or company to be found by millions of people for potential businessopportunities, Google is the best tool to go with.
Why is it important to be on the first page?
Imagine the following scenario;You simply want to find the best, but free e-card website available on the Internet. Youwill simply go to Google and type the phrase ‘best free e-cards’ and press enter. Googlewill give you about 92,000,000 results (as of the time this article is written) ordered bythe relevance. The first page usually contains about 10 results that are considered themost relevant to the phrase searched for.What will you do now? Will you be starting from somewhere in the middle of the resultsor will you click on the first result given on the first page? Obviously, it will be the first or the second result in the first page.This is how a normal user behaves. If he/she searches for something in Google, he/shewill be most likely to settle with information available on the first page.Have you ever heard of ‘heat maps’? Heat maps are generated to identify the areas of aweb page that users mostly look at. Sophisticated cameras are used in order togenerate this map, to track the eye movement of users. Following is a heat mapgenerated for a Google search result page.
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Thiras

Nicely written. Would love to see more of similar articles by you.

reply05 / 29 / 2009
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