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Mobile Readiness Index : Thailand

Mobile Readiness Index : Thailand

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Published by Sumit Roy
State Of Mobile Economy in Thailand
State Of Mobile Economy in Thailand

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Categories:Types, Research
Published by: Sumit Roy on Aug 09, 2013
Copyright:Attribution Non-commercial

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10/30/2013

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The structural systems currently in placein Thailand require upgrading beforemobile payments can take off.
The mainobstacle to mobile payments adoption isthe low percentage of the population inThailand covered by mobile networks—38 percent versus the average of 94percent. Expanding mobile coverage is vitalfor the wider adoption of mobile payments.
Led by strong Consumer Readinessscores, Thailand has a score of 31.6on the MasterCard Mobile PaymentsReadiness Index.
Consumer scoresreveal a higher-than-average familiarity,willingness, and usage frequency of all types of mobile payments. Withimprovements made to the Environmentand Infrastructure components of theIndex, Thailand could set the stage for greater use of mobile payments inthe future.
Market Forces
WHAT YOU NEED TO KNOWImprovements to the payments ecosystemcould yield large mobile payment expansionConsumers are above-average users of mobile payments, particularly m-commerce
Mobile coverage is very low in Thailand—38% versus 94% average
Mobile Commerce ClustersConsumer ReadinessFinancial ServicesRegulationEnvironmentInfrastructure
31.6
THAILAND
Household consumption expenditure in ThailandIndex Average: $11,015
MOBILE COVERAGE
ThailandIndex Average
38%
Country ScoreIndex Average

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