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RJ Wilson
Maria Guilger
Branding Theory
SCAD BrandlandUSA Phoenix Project
Brand: El Marko Indelible Markers
Brand problem: El Marko markers disa...
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RJ Wilson
Maria Guilger
Branding Theory
SCAD BrandlandUSA Phoenix Project
Brand: El Marko Indelible Markers
Brand problem: El Marko markers disappeared off the face of the earth. There was no longer a brand identity behind the product, which was the main problem of the brand.
Brand solution: We recalled the identity of El Marko from being a forgotten brand, with the identity of the brand a masked hero as its logo, to being an outlaw artist who tears down the wall of structured society through his art. The brand is being personified as a rebellious artist trying to fight the corruption of society.
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