Description

Particularly in difficult economic conditions, the ability to set the right prices is a fundamental part of an organisation's success. But pricing is not as simple as working out your costs and adding a percentage for profit. There are many psychological factors involved in how the price you charge is perceived by your customers, and pricing can be an effective means of competition.

The Edge Programme Library Pricing Strategy Programme helps business owners, managers and their advisers work on the four basic rules for an effective pricing strategy:

1. Know your costs.
2. Know your demand.
3. Know your competition.
4. Know your objectives.

The comprehensive briefing document provides invaluable background information on pricing strategy and the various factors involved as well as guidelines and checklists to ensure enough understanding about pricing to work on your strategy. The questionnaire itself deals with the individual aspects of pricing strategy, to help you elicit and explore the information you need to know to develop an effective strategy.