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Table Of Contents

Preface
PART 1 MAPPING THE FIELD
1.1Introduction
CORPORATE COMMUNICATIONS
1.3Theory and practice perspectives on corporate communications
Operational management
Table 1.4The vocabulary of corporate communications
1.5Chapter summary
2.1Introduction
2.2The birth of communications management
2.3Communications management comes of age
Table 2.3Drivers for integration
Box 2.1Case study: Barclays Bank (UK)
Box 2.2Case study: stakeholder management in the petroleum industry36
2.5Chapter summary
3.1Introduction
Table 3.1Contractual and community stakeholders
Contractual stakeholders Community stakeholders
Box 3.2Management brief: corporate social responsibility reporting21
Table 3.2Identity structures
Box 3.3Case study: corporate identity in the financial sector
Table 3.3Organizational identity research methods
3.5Chapter summary
PART 2 CORPORATE COMMUNICATIONS IN PRACTICE
Chapter 4 Communications Strategy: Theory and Practice
4.1Introduction
Box 4.2Management brief: stakeholder mapping
Box 4.3Case study: Wal-Mart and its communications strategy28
4.4Challenges and issues in communications strategy
4.5.Chapter summary
5.1Introduction
5.2Perspectives on communications organization
5.3Vertical structure
Table 5.1Consolidation of communications disciplines in US companies
5.4Horizontal structure
5.5What explains structure?
5.6Chapter summary
6.1Introduction
Table 6.1Practitioners’ views about the qualities needed in communications
6.4Chapter summary
PART 3 Retrospect and Prospect
Chapter 7 The Future of Corporate Communications
7.2 The challenges ahead
7.3 Chapter summary
Index
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Joep Cornelissen Corporate Communications Theory and Practice

Joep Cornelissen Corporate Communications Theory and Practice

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Published by Magdalena Adriana
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Categories:Types, Business/Law
Published by: Magdalena Adriana on Aug 12, 2013
Copyright:Attribution Non-commercial

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06/17/2014

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