Three ways the cloud is revolutionizinglife sciences
By Anne O’Riordan, Hussain Mooraj and Raj Bhasin
is the industry managingdirector of Accenture Life Sciences.email@example.com
is a managing directorand the global lead for the Accenture LifeSciences Supply Chain firstname.lastname@example.org
leads the development of Accenture’s Life Sciences Technology Visionand Technology Architecture email@example.com
The following executives also contributedto this article:Geoffrey D. Schmidt,
a managing director inthe Accenture Life Sciences R&D group, leadsthe company’s R&D Technology firstname.lastname@example.org
is a managing directorin Accenture’s Emerging Technology email@example.comThe
Outlook Point of View
seriesoffers insights about leading trendsand innovations across all industries.http://www.accenture.com/OutlookDavid Cudaback, Editor-in-Chief Craig Mindrum, Managing EditorJacqueline H. Kessler, Senior Editor
Cloud computing and software-as-a-service(SaaS) IT models are revolutionizing mostindustry sectors around the world, and have hada profound impact on life sciences. This impacthas been felt especially in the areas of salesand marketing. Traditional promotion strategiesand modes of interaction with physicians havebecome increasingly ineffective for life sciencescompanies, but the cloud—specifically, SaaSsolutions for sales, call centers and marketingcampaign management—has improvedproductivity, variabilized cost bases andenabled teams to collaborate more effectively.But now it gets harder. Life sciencescompanies looking to extend the cloud’simpact into areas such as R&D and the supplychain are encountering legitimate concernsabout protecting intellectual property anddemonstrating compliance with industryregulations regarding privacy and reporting.Fortunately, the cloud is growing insophistication through better overall securityand by offering solutions tailored specificallyto particular industry needs. Life sciencescompanies now have the opportunity toaccelerate their adoption of the cloud acrossbroader parts of their organization and valuechain—accelerating new-product development,improving patient outcomes and enablingexpansion into new markets, all while reducingcosts and creating a more agile operating model.Accenture sees cloud-based solutions generatinggrowth for the life sciences industry throughthree major trends.
Trend #1: More personalized medicine
Life sciences companies will engage withclinicians, payers and patients in social ecosystems, resulting in more personalized medicine and better outcomes for patients.
Cloud platforms can enable life sciencescompanies to work more effectively with otherstakeholders, such as payers and accountable-care organizations. For example, life sciencescompanies could provide regular updates onpatient progress and compliance. Doing thiswould require establishing better modes of collaboration among payers, life sciences
Point of View
July 2013, No. 1