This handbook is a
on “Strategic Communication (SC).” It provides the fundamental principles, techniques, and procedures that are evolving in the joint community and moving toward incorporation into joint publications. This handbook serves as a bridge between the current practices in the field and their migration intodoctrine. As such, the intent is to inform doctrine writers, educators, and trainers of SCfor inclusion in joint doctrine, education, and training.
This handbook outlines current doctrine, recognizes some best practices, and offerssome techniques and procedures currently used in the field. It also addresses sometechniques, procedures, and implications for further development of SC-related jointdoctrine, organizations, training, materiel, leadership and education, personnel, and facilities. A hypothetical vignette progresses through the document to assist inunderstanding the material.
Development of this handbook was based on data obtained from applicable approved and emerging joint, multinational, multi-Service, and Service doctrine and procedures;training and education material from CAPSTONE, KEYSTONE, and PINNACLE senior executive education programs; joint exercise observations in facilitated after-action reviewsand commander’s summary reports; related joint concepts; experimentation results; thedraft DOD Directive on SC; other related Joint Staff (JS) directives; joint exercise and other trip reports; joint publication assessment reports; and Service and joint lessonslearned databases. Additional research involved discussions with members of the Services,doctrine development organizations, combatant commands, JS, and Office of the Secretaryof Defense (OSD); a review of the USJFCOM
Communication Strategy 2007
; the StrategicCommunication and Public Diplomacy (PD) Policy Coordinating Committee (PCC)
US National Strategy for Public Diplomacy and Strategic Communication
Strategic Communication Joint Integrating Concept
(JIC); SC conferencesand working groups; congressional testimony; and various related reports, articles, and publications.
This handbook is not approved doctrine
, but is a non-authoritative supplement to currentlylimited SC doctrine that can assist commanders and their staffs in planning and executingSC-related activities. The information herein also can help the joint community developSC doctrine, mature emerging SC concepts for possible transition into joint doctrine, and further SC effectiveness in joint operations.
Commanders should consider the potentialbenefits and risks of using this information in actual operations