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A Creative Maniesto:Why the Place You Chooseto Live is the MostImportant Decision o Your LieBy Richard Florida
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The Most Important Decision o Your Lie
Increasingly, the place you choose to live will help determine your success in business, in ndinga lie partner, and in living a ullling lie. In act, it may be the most important decision o your lie.I believe that we are in the beginnings o a shit as undamental as the industrial revolutionwas over a century ago—one that will have as dramatic an impact on how people live and work.Furthermore, it will have a dramatic impact on
where
they live and work. Here’s why:
1. Th wrld is mvig t a crativity basd cmy.
 The places that succeed will bethe ones that stay ahead o the curve and are able to adapt quickly.
2. This crativ cmy is basd  crativ l—
not just artists and musicians,but engineers, scientists, architects, and educators. These are whom I call the creative class,people who work with their minds to create new things with value.
3. Crativ l ca liv whrvr thy wat.
This means the creative economy is dierentrom the older industrial or agricultural economies, where resources like iron or coal, orlocation on trade routes, were what determined business location. The new resource is people,and they’re mobile.
4. Crativ l clstr.
 
They move to places where there are other creative people or themto interact with. For the past decade my work has been documenting this act and analyzing whereand why they move, and what actors lead to this clustering.These our points were the basis o my book,
The Rise of the Creative Class 
, which talked aboutthese changes in the United States. My next book,
Flight of the Creative Class 
, talked aboutthese changes on a worldwide scale. This article, and my new book
Who’s Your City? 
, explore thesechanges and what they mean or individuals.
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Why Some Cities Are Creative Winners
In the 1990s, I was an academic economist at Carnegie Mellon University in Pittsburgh, studyingurban economic development. And Pittsburgh—despite world class universities, proessionalsports teams, cultural institutions and a trained workorce—was one o the new economy’s losers.Its educated young people let, new industries didn’t orm, and unemployment was growing.I started looking at cities that were the winners and what they had in common. Working with ateam o graduate students and researchers, I identied three characteristics o cities withdynamic economies that we came to call the Three T’s.
1.
Talent
.
These regions had lots o college-educated people. But we thought there was somethingdeeper, and what we ound was that they had concentrations o people in certain creativeproessions, which we named the Creative Class.
2.
Technology
.
 The creative economy regions had lots o high tech companies, and they excelledat innovation (measured by numbers o patents).Most economists agreed on these measures o success. But as I searched or why somecities were attracting these people and businesses, we dug into the demographics and cameup with some surprising and controversial ndings in our third T.
3. Tolerance
. 
Our research ound that the cities that were succeeding in the rst two T’s hada third thing in common—they were open to many dierent kinds o people, ideas and liestyles.The three distinct groups that were identied with creative class cities in high numbers wereGays, Immigrants and Bohemians (artists and musicians).I didn’t set out with a political agenda to choose certain groups, although we could hardly haveound three more controversial populations in today’s culture wars. But, in act, all three T’s werearrived at using data rom the US Census, Bureau o Labor Statistics and other government andindustry sources (or the technology measures). Furthermore, we ran detailed statistical analysiso this data, compared them historically and looked or other actors that could explain thephenomena. I you’ve read or heard about the Creative Class, chances are this is what you know.
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