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John Gerzema's Calamity Presentation - Update

John Gerzema's Calamity Presentation - Update

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Published by John Gerzema
This is an update to John Gerzema's Calamity Presentation, with new examples of successful recession marketing. Calamity was rated the top presentation at this winter's Economist conference on marketing.
This is an update to John Gerzema's Calamity Presentation, with new examples of successful recession marketing. Calamity was rated the top presentation at this winter's Economist conference on marketing.

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Published by: John Gerzema on Jun 01, 2009
Copyright:Attribution Non-commercial

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06/24/2014

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 Y&R THOUGHT LEADERSHIP
 
CALAMITY:MARKETING YOUR WAYOUT OF THIS RECESSION
Source: Conde Naste Portfolio, January 2009
Copyright John Gerzema/Young & Rubicam
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3Source: Michael Probst / AP

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