ereals took place June 12-13,2013, near Boothby Graffoein Lincolnshire, UK. With anear-record 25,850 visitors, the eventwas crowded with farmers and agricul-ture professionals. Given the hardshipexperienced by the sector in the last 12months this was a remarkable turnoutand on the ground the show buzzedwith interest and enthusiasm.
Visitors and exhibitors alike weregiven plenty to think about by the ArableConference in partnership withOxford Farming Conference(OFC) taking place over the twodays. Chaired by OFC directors,speakers including Minister for Agriculture David Heath con-centrated on technological andpolitical barriers to increasingBritish wheat yields.nabim held fort within the HGCA site andheld a press event showing off 2013’s Milling Wheat Challenge finalists for the first time. Theshortlist of Britain’s brightest wheat growerscontained Teeside’s Stephen Craggs, JamesLoder-Symonds of Canterbury in Kent and Nick and David Philp from Berkshire.Being in the backyard of PerendalePublishers Ltd, we sent four members of staff to this relatively local exhibition. Our stand was near the centre of Cereals andattracted a good number of people on bothdays. This event is dominated by agriculture,farming and arable industries. We enjoyed the chance to experience these other sidesof the industry and learning only helps our products become more attuned to our audiences. We were able to meet many compa-nies in the Post-Harvest Technology clus- ter. Many meetings were well receivedand the photos with staff and their stands were great fun to get involvedin. We met familiar faces and newcompanies and distributed many copiesof the March-April Grain & Feed MillingTechnology magazine and InternationalMilling Directory.The weather played havoc at the end of the first day and throughout the afternoonof the second. Large rain clouds and thunder meant very wet ends to each day, which wasunfortunate for all the exhibitors we spoke to. Thankfully the organisers were alert to the danger and kept visitors and exhibitorsupdated with weather warnings.Although both days’ late afternoonweather had guests making their exits alittle earlier than planned, there was noth-ing to dampen the spirits of visitors or exhibitors.
Over the next eight pages, Perendale's Darren Parris, TomBlacker, Richard Sillett and Lee Bastin (on photographyduty) bring you their reports from the show
feed miinG echnooG50 | July - august 2013