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1..2010 ASP Sessions
some inputs on advertising and IMC process... happy reading
Marketing Planning & Strategy
some guidelines towards arriving at and reviewing marketing planning and stra...
Basics of selling skills
Hi recapped are the basics for selling skills - selling process, forecasting...
Snapshot -Environment,Behaviour,Physical Distribution , Direct Selling
Snapshot on basics of channel management - environment, behavior, conflict , ...
Introduction to Channel Management
introduction to channel management-concepts
Consumer Behavior to Communication
helps connect real-time observations with academic rigour
Consumer Behavior ..creative direction
Helps connect learning , observation with academic rigour
Consumer Behavior to Communication
Consumer Behavior , response mechanism to communication .An understanding gat...
Stories With a Message
The stories help us connect to everyday life , would enable us to remember th...
Marketing and Sales In India
how to go about in India, data on the Indian market. Most of the times India ...
uploaded on scribd -MARKETING concepts
Marketing concepts Summary
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