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BRANDING
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BLOGGING
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SOCIAL NETWORKING
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SOCIAL MEDIA MARKETINGSTRATEGY
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REPUTATION MANAGEMENT
Simplifying
it it it it 
 
YOU HAVE A BRAND, A NAME, AND AUNIQUE SERVICE – LET THEM BE KNOWN
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logging and Social Networking are tools to leverage your brand in a competitivemarketplace. Online research, shopping, and interaction has become a consumerhabit. Businesses who are willing to become transparent and come out from behindtheir curtains will gain an edge online. Businesses who adapt a social mediamarketing strategy will find themselves at the top rungs of their industry ladders.
S 
ocial Media Marketing has permeated the Hospitality Industry. HSMAI’s OnlineMarketing and Best Practices Study found,
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Resorts increased spending online from an average of 10 percent of the marketing budgets in 2005 to 25 percent in 2008.
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One-third of the resorts surveyed received revenue in direct proportion to theirspending or better. So, if they spent 20 percent of their marketing budget ononline activities, they earned 20 percent or better of their total room revenuethrough electronic channels.
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Many resorts have gained tremendous momentum with limited marketing budgets when experimenting with social media. Steamboat Ski Company, a member of the HSMAI Resort Best Practices Initiative, launched a social network and forumfor its consumers as they opened their 2008-09 season.
Rebecca Levinson
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Real Skillz
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Lake Geneva
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Tel
(262) 203-5231
 
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Email rlevinson@wi.rr.com
© 2009
My Specialties Include:
Rebecca Levinson 
Real Skillz
My Experience
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Real Estate Marketing Consultant
, RealSkillz, November 2007-current
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Corporate Blogger/Community Leader
 ,
Connect2Agent,
August 2007-November 2007
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Account Executive
,
 Relocate America,
March2007-August 2007
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Account Executive
,
 Most Referred Real Estate Agents,
June 2005-February 2007
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Account Executive
,
Profile ReferralSystems/Connect2Agent 
, January 2004-May2005
More details:
http://rebeccalevinson.blog
On the internet, if you aren’t everywhere,you are
i n v i s i b l e 
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H 
owever, the majority of resorts still don’t have a social media marketing strategy that is integrated into their marketing strategy nor are they fully engaging withconsumers online.
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onsumers are using social networking and web 2.0 sites like TripAdvisor and TripIt for their traveling needs. It is time for resorts to get on board fully. Theearl adoters will roser. 
Hospitality website 
http://wisconsinbusinessblogtuneup.weebly.com
 
“Breaking Down the Barriers to Social Media Marketing and Blogging” 
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