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Social Media Marketing
SEOptimise Internet Marketing Seminar 
5
th
March 2009 – The Magdalen Centre, Oxford 
Kevin GibbonsDirector of Search, SEOptimise
 
What is social media?
 
Online marketing strategy
 
Web 2.0 - User generated content
 
Integration with offline marketing
 
Compliments SEO as link building tactic
 
Can be combined with online promotion activities
 
What types of social media are there?
 
Social networking
 
Social news/bookmarking
 
Photo sharing
 
Video & podcasting
 
Blogs and forums
 
Micro-blogging
 
Wikis

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