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Social Media Marketing
SEOptimise Internet Marketing Seminar
5
th
March 2009 – The Magdalen Centre, Oxford
Kevin GibbonsDirector of Search, SEOptimise
What is social media?
Online marketing strategy
Web 2.0 - User generated content
Integration with offline marketing
Compliments SEO as link building tactic
Can be combined with online promotion activities
What types of social media are there?
Social networking
Social news/bookmarking
Photo sharing
Video & podcasting
Blogs and forums
Micro-blogging
Wikis
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