Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
Information System and Value Chain of MacDonald s

Information System and Value Chain of MacDonald s

Ratings: (0)|Views: 35 |Likes:
Information System and Value Chain of MacDonald s
Information System and Value Chain of MacDonald s

More info:

Published by: smu mba solved assignments on Aug 14, 2013
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

10/12/2013

pdf

text

original

 
Report on McDonalds¶
Department of management sciences
The Islamia University of Bahawalpur
 Page 1
 
Topic:Information system and value chainof MacDonaldÙsSubmitted by:Yasir Ayaz Roll No.64Submitted to:Mr. Tasawar Javed
 
Report on McDonalds¶
Department of management sciences
The Islamia University of Bahawalpur
 Page 2
 
Table of Content
Title Pg.no
Executive Summary 2McD Information System
 
2Transaction Processing System (TPS)
 
2System Decision Support (DSS)
 
3Management Information Systems (MIS)
 
3Made for You "system
System
 
3POS system "Scale of Points System
 
3Hyperactive Bob system
 
3ERP
 
5
Va
lue Ch
a
in
6
 
Va
lue Ch
a
in An
a
lysis:
 
McDonalds
Ù
 
6
 
eferences
 
8
 
 
Report on McDonalds¶
Department of management sciences
The Islamia University of Bahawalpur
 Page 3
 
Ex
ecutive Summary
McDonald's Corporation is the world's largest chain of fast food restaurants, serving nearly 47 millioncustomers daily. McDonald's primarily sells hamburgers, cheeseburgers, chicken products, French fries,breakfast items, soft drinks, milkshakes, and desserts. Each McDonald's restaurant is operated by afranchisee, an affiliate, or the corporation itself. The corporations' revenues come from the rent,royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald'srevenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operatingincome to $3.9 billion.The business began in 1940, with a restaurant opened by brothers Dick and MacMcDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948established the principles of the modern fast-food restaurant. The original mascot of McDonald's was aman with a chef's hat on top of a hamburger shaped head whose name was "Speedee." Speedee waseventually replaced with Ronald McDonald in 1963.The first McDonald's restaurants opened in theUnited States, Canada, Costa Rica, Japan, Netherlands, Germany, Australia and Sweden in order of openings. McDonald's restaurants are found in 119 countries and territories around the world and servenearly 47 million customers each day. McDonald's operates over 31,000 restaurants worldwide,employing more than 1.5 million people. The company also operates other restaurant brands, such asPiles Café, and has a minority stake in Pret a Manger. The information system of the Mcd is good andThere are several types of information systems used in McDonalds as: Transaction Processing System(TPS), System Decision Support (DSS), Management Information Systems (MIS), Made for You "system,POS system "Scale of Points System, Hyperactive Bob system. These systems allows the restaurant toadjust to the customers͛ demands. The system orders a lot of the product when customers buy much of the item, and doesn͛t order the product when none wants to buy it. The system offer employees andemployers an efficient way of organizing the restaurant. That means that by using the system they getavailable time, which they can spend on other things they need to do. Information System add value forthose that are implementing it. In Infrastructure Human resources Technology Ordering OperationsService and Marketing

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->