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Fall 2013 Graphic Design Syllabus Final

Fall 2013 Graphic Design Syllabus Final

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 TEXAS A&M UNIVERSITY-KINGSVILLE
 
Graphic Design
 
ARTS-2313-001
FALL
 
Location: BAIL 189MONDAY & WEDNESDAY - 2:00 P.M. - 4:50 P.M.
2          0          1          3
What will you learn?
Objectives:
 To develop condence in individual creativity, aesthetic judgment, sel-expression and critical thinking skills, which expand cre-ative solutions in the varied acets o contemporary graphic design. Students who complete this course, will:
•Exhibitknowledgeofthedevelopmentalprocessofgraphicdesign•Havedevelopedprofessionallevelstandardsofvisualliteracyreectedintheaestheticexcellenceofcompleteddesignprojects.•Displaycriticalthinkingskillsthroughpeerprojectevaluationsandclasscritiques.•Understandofprintandelectronicmediavehiclesastheyaectthedecisionsofthegraphicdesigner.•Exhibitawideknowledgeoftypographyanditssignicanceingraphicdesign.•Understandtraditionalandcontemporarytechnologyasitappliestotheproductionofcommunicationgraphics.•LearnthefundamentalsofAdobesoftwareprogramsasusedforprintmedia.•ProvidehandsonexperienceworkingwithAdobesoftwareprograms.Preparenishedlesforpre-press.
How will work be evaluated?Who teaches this class?
 Jesus De La Rosa,
 
M.F.A. Assistant Professor
or more ino visit my website: www.jesusdelarosa.net andwww.jesusdelarosadrawings.blogspot.com
How To Get In Touch?
 
Your are welcome to visit during myposted oce hours or by making an appointment. My oceis located inside the Ben Bailey Art Building Room 185 & 182
Ofce Hours - MW:
9AM-12PM •
F
: 9AM-1PM
Send Me An E-Mail:
 jesus.de_la_rosa@tamuk.edu
Call or Text:
(956) 457-0475
Leave Me A Message:
 
You can leave a written messagein my box at the (ACT) oce Room 175 Speech Building
oce phone: (361) 593-3401 • art oce fax: (361) 593-3402
 
What’s the class about?
 Course Description:
We are all designers. To design means to plan.Someone has designed almost everything we come in contact with. This course provides students with the opportunity to learn the aes-thetic and practical undamentals o contemporary graphic designthrough the medium o traditional print and digital graphics. Stu-dents will learn the undamentals o Adobe Illustrator as used orprint media. Projects will be assigned so that students can learn theunctions o this sotware program.
TAMUK Catalog Description:
 
Arts 2313 Graphic Design. 3 (2-4) Credit hours Studio emphasis ontheory and practices o advertising (commercial) art. Planning layout,developing messages, selecting media, and executing art.
Prereq-uisite: ARTS 1311
.
Studio ee, $10. (This course meets the ne artsgeneral education requirement.)
F
ollowing my exact directions, your work ethicand accountability to your work are what willget you an excellent (A) grade. Not ollowingdirections and simply abiding by the minimumrequirements in the syllabus is average, equalingto a letter grade o C. Your nal grade will alsobe based on your participation in critiques (honeand rene the language o critiques), and efortsto improve your work, its quality and execution.
Requirements:
completion o our proj-ects worth 20 points each, critique par-ticipation worth 20 points or a total o 100 points.
 Project # 1:–worth 20 ptsProject # 2:–worth 20 ptsProject # 3:–worth 20 ptsProject # 4:–worth 20 ptsCritique Participation:–worth 20 ptsPROJECTS ARE DUE
ON SPECIFIED CALEN-DAR DATES. A FINISHED PROJECT IS READYFOR PRESENTATION AT THE BEGINNING OFCLASS! THERE IS NO MAKE UP OR EXTRACREDIT WORK! LATE WORK WILL NOT BE AC-CEPTED!
If it’s late you get ZERO points!
ALL PROJECTS MUST BE SAVED ON A CDAND TURNED IN ON THE SCHEDULED FI-NALS DATE (TBA) CD, MUST BE PLACED INPAPER SLEEVE, LABEL WITH YOUR FIRST ANDLAST NAME, SEMESTER AND YEAR.
Grading System
:
It is important to ocus upon the objectives o each project. Grading revolves around an evaluation o eachobjective using the ollowing scale:
A (9 - 10 PTS) Excellent work,
exceeds objectives, very high in originality, extremely well-conceived and execute
B (8 PTS) Good work,
meets objectives well, is original, well-conceived and executed.
C (7 PTS) Acceptable work,
meets objectives, airly well-conceived and executed
D (6 PTS) Inerior work,
basically complete, but alls short o objectives and needs work in terms o idea & execution
F (5 PTS) Failing work,
signicantly incomplete, does not meet objectives and is poorly conceived and/or executed
    w    w    w .    g     d     2     3     1     3 .     b     l    o    g    s    p    o    t .    c    o    m
 
Student Learning Outcome:
 Tounderstand the concept o visuallanguage as expressed throughtypography. To understand ty-pographic and manipulation o body copy. To gain knowledgeo design sotware, materialsand equipment relevant to theirmajor, such as skills o the handappropriate to the major areao study, critical thinking skills,creative/generative skills, verbalcommunication skills, visual com-munication skills or proessionalpractice and the ability to gener-ate a cohesive body o art prod-ucts.
• Each student will demonstrate a
practical knowledge o tradition-al, contemporary and evolvingproduction technologies or printand electronic media, includingcost efectiveness.
• Each student will show knowl
-edge in the technical specica-tions and preparation or repro-duction o designs.
• Each student will gain aware
-ness o existing local, state, andnational organizations within thecommunications design industry.
• Each student will demonstrate
an awareness o the diferentacets and/or opportunities rela-tive to careers in communicationgraphics.
• Each student will be able to use
vocabulary specic to the designcommunications process.
• Each student will develop use
-ul hands-on methods or solvingcomplex design problems.
• The student will demonstrate re
-spect or communication designwork by presenting neat, clean,well-crated projects.
• The student will be able to orally
critique design communicationorm.
• Each student will demonstrate
proessional level productioncompetencies using traditionaltechniques and contemporarytechnology (computer).
Student Learning Outcomeor Art Major with Graphic De-sign Concentration at TAMUK 
 Art majors who concentrate onGraphic Design are prepared toenter the working world as pro-essional designers or as artistswho use the tools and efects o communication art. Student de-signers are trained to successullymanipulate the components andcomposition o visual art within aramework o concept that targetsan audience or purpose, whetherthat target is commercially basedor personal. The design programinstalls technological knowledge,cultural and historical under-standing and artistic integrity. Torespond critically to works in thearts and humanities. To engage inthe creative process or interpre-tive perormance and compre-hend the physical and intellectualdemands required o the authoror visual or perorming artist.
Critiques:
In class critiques areintended to help evaluate thestrengths and weaknesses withineach project by practicing newvocabulary and design conceptspresented in class. They will takeplace ater each completed proj-ect. Critiques are designed toencourage the development o your technical and conceptualskills. Your participation and theexpression o ideas and opinionsin critiques are a major part o thiscourse. You need to be vocal andparticipate i you don’t, pointswill be deducted rom your nalgrade.
Attendance Policy:
You mustbe in class to complete the proj-ects so don’t miss class! Class rolewill be taken every class meet-ing.
FIVE POINTS PER ABSENCEWILL BE DEDUCTED FROMYOUR FINAL GRADE.
 The stu-dent is expected to attend allclasses and laboratory sessions.It is the responsibility o the stu-dent to inorm the instructor o absences. When, however, in the judgment o the instructor, a stu-dent has been absent to such adegree as to impair his or herstatus relative to credit or thecourse, the instructor may dropthe student rom the class with agrade o “DP” or “DF”.
Drop Policy:
Undergraduate Stu-dents Subject to Senate Bill 1231:Beginning with the 2007-2008Academic Year, undergraduatestudents subject to Senate Bill1231 will be permitted only six (6)non-punitive drops during theirundergraduate studies. Non-punitive grades included in themaximum number o drops willbe identied on the transcriptwith a grade o QI. Once a stu-dent has accumulated 6 (six) QIgrades, the only grade that maybe awarded or a dropped courseis a grade o QF, regardless o thestudent’s academic standing inthe class. Drops processed whilewithdrawing rom the universitywill not be included in the maxi-mum number o non-punitivedrops.
Grievance Process:
 The generalpolicy regarding a grievance isto grant an opportunity to ad-dress an issue one level abovethe person whose action is be-ing contested. The process mayvary depending upon the area o concern but will generally involveseveral possible steps. The proce-dure utilized shall provide or aprompt and air consideration o the complaint. I extenuating cir-cumstances prevent either partyrom meeting the time ramestipulated, all parties involved willconer and agree on an alternateschedule. Proceedings are not judicial trials and ormal rules o evidence shall not apply, but evi-dence submitted must be materi-al and relevant to the issue underconsideration. Any person whobrings a grievance has the bur-den o proo and must providedocumentation and evidence tosupport the allegation.
Sexual Harassment:
http://osa.tamuk.edu/studenthandbook/ sexualharassments.htmlSexualharassment o students and em-ployees at Texas A&M University-Kingsville is unacceptable and willnot be tolerated. Any member o the university community violat-ing this policy will be subject todisciplinary action. Please reer tothe website at www.tamuk.edu/ sass or the most current univer-sity policy on Sexual Harassment. This policy does not address theissues o sexual assault and/orphysical violence. Incidents o this nature should be reerred tothe University Police Departmentor other appropriate law enorce-ment agency.
Mobile Device Use Policy:
Keepyour cell phones on you and onat all times, but limit use to EMER-GENCIES ONLY, specially campusalters. NO TEXTING. I you receivea campus alert please proceedto inorm me immediately. Limitall use o music, ear phone andother digital/electronic devicesto ater lectures.
Disability Policy, Americanswith Disabilities Act
Students with disabilities , includ-ing learning disabilities, who wishto request accommodations inclass, should register with theServices or Students with Dis-abilities (SSD) Lie Services andWellness (361)-593-3991 earlyin the semester so that the ap-propriate arrangements may bemade. In accordance with ederallaws, students requesting specialaccommodations must providedocumentation o their disabil-ity to the SSD coordinator. Anystudent who eels he/she manyneed accommodations based onthe impact o a disability shouldcontact me privately, beore therst assignment is assigned, todiscuss your specic needs sothat necessary accommodationscan be made.
Student Responsibility:
Whenstudents enter a university, theybring upon themselves certainresponsibilities and obligations,including satisactory academicperormance and social behaviorconsistent with the lawul pur-poses o the university. Studentconduct, thereore, is not con-sidered in isolation within theuniversity community but as anintegral part o the educationalprocess. All students are expect-ed to know and abide by theStudent Code o Conduct. Theuniversity will hold each studentresponsible or compliance withthese published policies. Eachstudent is expected to be ully ac-quainted with all published uni-versity policies, copies o whichare available to each student orreview in the Dean o StudentsOce and the Jernigan Libraryat the Reserve Desk. The ocial Texas A&M University-KingsvilleStudent Code o Conduct is lo-cated at http://osa.tamuk.edu/ studenthandbook/. (For the mostcurrent updates, see the website.)
Prohibited Conduct:
 The ol-lowing constitutes examples o violations or which studentsare subject to disciplinary ac-tion. This list is not designed tobe all-inclusive. Other resources
 
o university policies are in theUniversity Catalog, Student Or-ganization Handbook, ResidenceHall Agreement, Student Fam-ily Apartment Agreement, Resi-dence Lie Guidebook and theStudentHandbookwebsite:http:// osa.tamuk.edu/studenthand-book/.
100. Academic MisconductA.
Failure to ollow published de-partmental guidelines, proessor’ssyllabi, and other posted academ-ic policies in place or the orderlyand ecient instruction o classes,use o academic resources andequipment.
B.
Unauthorized possession o ex-aminations, reserved library mate-rials, laboratory materials or othercourse related materials.
C.
Failure to ollow the instructoror proctor’s test-taking instruc-tions, including but not limitedto not setting aside notes, booksor study guides while the test isin progress, ailing to sit in des-ignated locations and/or leavingthe classroom/ test site withoutpermission during a test.
D.
Prevention o the convening,continuation or orderly conducto any class, lab or class activity. En-gaging in conduct that interereswith or disrupts university teach-ing, research or class activitiessuch as making loud and distract-ing noises, repeatedly answeringcell phones/text messaging or al-lowing pagers to beep, exhibitingerratic or irrational behavior, per-sisting in speaking without beingrecognized, repeatedly leavingand entering the classroom or testsite without authorization andmaking physical threats or verbalinsults to the aculty member, orother students and staf.
E.
Falsication o student tran-script or other academic records;or unauthorized access to aca-demic computer records.
F.
Nondisclosure or misrepresen-tation in lling out applicationsor other university records
200. Academic DishonestyA.
Plagiarism: Portrayal o anoth-er’s work or ideas as one’s own.
B.
Cheating: Using unauthor-ized notes or study aids; allowinganother party to do one’s work/ exam and turning in that work/ exam as one’s own; getting helprom another party without theinstructor’s consent; submittingthe same or similar work in morethan one course without permis-sion rom the course instructors.
C.
Fabrication: Falsication or cre-ation o data, research or resourc-es, or altering a graded work without the prior consent o thecourse instructor.
D.
Lying: Deliberate alsicationwith the intent to deceive in writ-ten or verbal orm as it applies toan academic submission.
E.
Bribery: Providing, ofering ortaking rewards in exchange or agrade, an assignment or the aido academic dishonesty.
F.
Threat: An attempt to intimi-date a student, staf, or acultymember or the purpose o re-ceiving an unearned grade or inan efort to prevent the reportingo an Honor Code violation.
G.
Aid o Academic Dishonesty:Intentionally acilitating any acto academic dishonesty.
303.
Thet o public or privateproperty or o services on uni-versity property or at univer-sity sponsored activities. Thisincludes unauthorized use o auniversity or privately-ownedtelephone and/or charging un-authorized phone calls to an-other person’s or the university’sbilling account. Knowingly pos-sessing stolen property or resell-ing stolen property constitutesthet or being an accessory tothet, and is thereore a violationo this provision.
306.
Unauthorized tampering,possession or use o universityowned or controlled equipment,including but not limited to uni-versity keys, university urnish-ings and equipment.
312.
Committing acts that con-stitute disorderly conduct or dis-ruptive activity, which includesphysical or verbal abuse and/orinjury o another person; abusive,indecent, proane or vulgar lan-guage in a public place; threatsor obscene actions; nuisance orobscene telephone calls, ght-ing; and/or disrespect o therights and privileges o others;verbal and/or physical harass-ment o any university studentor employee.
313.
Breaching campus saety orsecurity, to include but not lim-ited to unauthorized access touniversity acilities, tampering/ damaging door locks, securitycameras and card access read-ers, duplicating university keys,propping o exterior residencehall doors and the placement o equipment or vehicles (includ-ing bicycles) so as to obstructthe means o access to/romuniversity buildings and therebyendangering lie and saety.
314.
Damaging, destroying, de-acing, misusing or littering o any property o the university oruniversity vendor, o another in-stitution or o another person onuniversity premises or at univer-sity sponsored activities.
320.
Breach o computer secu-rity, unauthorized use o com-puter acilities, misuse o anycomputer, networking device,telephone, copier, printer, axmachine or other university in-ormation technology resourceand other violations o the uni-versity’s Computer Use Policy. Allstudents are granted permissionto use the computing resourceso Texas A&M University-Kings-ville. The university has specicpolicies, which govern the useo electronic network acilitiessuch as local area networks andthe Internet. Upon misuse o thecomputing acilities at Texas A&MUniversity-Kingsville, the univer-sity reserves the right to deny u-ture computing privileges to theindividual at all university ownedcomputing acilities. Misuse o university inormation technol-ogy resources will result in res-titution charges or the servicereceived, damage incurred andany associated costs. In addition,students ound to be in violationo this section will be subject toother disciplinary action.
MAC LAB (ROOM 189) USE POLICY:
 This is not a general campus lab!Access to room 189 and use o all its equipment is limited to Art Majors,students enrolled in Graphic Design ARTS-2313 and any other classesmeeting in the lab. The tables and desks in the lab are not exacto bladeresistant, DO NOT cut directly on top o these suraces. As a student,your use o sotware and the Internet is governed by TAMUK policies.
• DO NOT USE SPRAY ADHESIVE IN THE LAB OR INSIDE THE ART BUILDING.• FOLLOW LAB POLICES POSTED ON WALLS.• ABSOLUTELY NO FOOD OR DRINKS ARE ALLOWED IN THE LAB.• LAB DOSE NOT PROVIDE PRINTING PAPER.• YOU ARE RESPONSIBLE FOR PROVIDING YOUR OWN PRINTING PAPER.• BE CONSERVATIVE IN YOUR USE OF MATERIALS.
MAC LAB (Room 189) Open Hours:
When classes are not in session: Monday – Friday, 8:00 A.M. - 5:00 P.M.
ART SUPPLIES NEEDED FORCOMPLETION OF COURSE:
• Two USB external micro vault
drives (min 8 GB o ree space)
• Recordable CDs (as needed)• CD Paper Sleeves (a must)• Sketch Book minimum size 8”x11”• 6B Drawing Pencils (as needed)• Mechanical Pencils (as needed)• Exacto Knife & Blades (as needed)
Any additional supplies TBA
RECOMMENDED TEXTS
• Illustrator CS5:
Visual QuickStart Guide
• Graphic Design Solutions
by Robin Landa
• Design Basics
by David A. Lauer& Stephen Pentak 

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