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Public Relation Campaign Planning- Peace from KL

Public Relation Campaign Planning- Peace from KL

Ratings: (0)|Views: 1,287 |Likes:
Published by Azrul Azli
An example of a great PR campaign write out. Rated 35/40.
An example of a great PR campaign write out. Rated 35/40.

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Published by: Azrul Azli on Jun 02, 2009
Copyright:Attribution Non-commercial


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Peace from KL Heal The World CharityMusic Festival 2009
 To inform and make public awareness, Peacefrom KL has launched a publicity campaignstarting from June 2009 and end in August 2009. The community vision is to educate the publicon peace efforts to live in a sustainable world. The objective, strategy and tactics have beenoutline. The Charity Music Festival is the climaxevent for this publicity campaign. Along theprocess, road show exhibitions, onlinecommunity, advertisements will be discussedfurther. Evaluation and ethical issues areaddressed
Publicity Director – Muhamed Azrul Azli5/8/2009
Peace from KLPRL2003- Public Relations Campaign
Introduction - Situation
2 |Page
Peace from KLPRL2003- Public Relations Campaign
The beginning of the 20
century the world has witness violence, mass murders,conflict and wars which were depict as “A Beastly Century”. Since World War 1 in1914 followed by World War 2 to present war in Iraq has become a huge problemtowards global peace. According to a study, in total death toll recorded from warsand conflicts from the past century was an enormous 231 million people (Leitenberg,2006). The figure represents every human life that had been sacrifice. The effect of war is not only during war times but after the war ended. There are significantchanges in psychological and sociologicaltowards of the individual who survived.These changes can lead to many social problems and eventually may lead toterrorism. War and conflicts has never brought positive outcomes thus is theresponsibility for us humans to change this for a better future.Peace from KL” is a non- profitable, non-political community which is base in theheart of Kuala Lumpur, Malaysia is registered at April 30
2009. Peace from KLwants to develop a culture right from the heart of individuals of Malaysians. The keyto a culture of peace lies in the hearts of “We Malaysian” that live in this world thatcan plant a powerful seed for the future of all life on Earth. Therefore to achievesupport from Malaysians, good public relation campaign must be established. Peacefrom KL will create activities that are relevant and practical. In order to achieve this,Peace from KL will create a musical event to collect donation, road showsexhibitions etc (See Appendix 1). To be more effective, Peace from KL will workhand in hand and proceed all donations both monetary and human power to AMANMalaysiawhich is a well known humanitarian aid on disaster communities.
3 |Page

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