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NEWSLETTER
I’lam, Media Center for Arab Palestinians in Israel
Inside this Issue…1
Journalists Rightsat Risk in Israel
1
About I’lam
2
ProductionCenter 
2
Arab Palestiniansin the IsraeliMedia
3
Responsible andProfessional Media
3
CommercialChannel in Arabic
4
Media Reform
5
Arab Palestiniansand the Citizen’sCommittee
5
Propaganda ChannelCancelled
6
Updates
 
Issue 2 / July 2004
 
I’lam’s Production Center: A Unique Initiative for Empowerment
I’lam’s Empowerment Program is designed to empower the Arab Palestinian community, and specifically the Arab Palestinianmedia, through capacity building, media education, media training, consultation and documentation. The Production Center is acornerstone of this Empowerment Programming – it offers Arab Palestinian citizens of Israel a unique opportunity to explore thefascinating field of audio-visual productions while providing activities and training to meet the media needs of this community.Some specific projects include:
I’LAM, Media Center for Arab Palestinians in Israel Newsletter / Issue 2
ABOUT I’LAM, Media Center for Arab Palestinians in Israel
 
I’lam, Media Center for Arab Palestinians in Israel, is a non-for-profit organization based in Nazareth. I’lam was founded in 2000 by a group of Arab Palestinian journalists and academics. As the only Arab Palestinian media organization in Israel, I’lam is deeplycommitted to the democratization of media policies, media practices, and the media landscape in Israel. Our approach is two-fold:The Media Rights Program supports impartiality, fairness, and equity of Israeli media policy in conformity with democratic values.Furthermore we encourage Israeli media institutions and practitioners to adapt more professional and unbiased standards in their coverage of Arab Palestinian citizens of Israel.In our Empowerment Program, we aim to empower the Arab Palestinian media landscape and society by promoting equal access tothe Israeli media, encouraging fair flow of information and representation at media bodies and institutions, and fostering professional standards.With its commitment to media democracy, expertise, professionalism and high level of staff motivation, I’lam plays an importantrole in invigorating civil society and promoting democracy and human rights in Israel.
 
Arab Palestinian Journalists Rights at Risk in Israel
At a time when those within Israel most need accurate and reliable information, attempts to stifleindependent reporting are at an all time high. This was the conclusion of the latest report of I'lam, MediaCenter for Arab Palestinians in Israel. "Media Violations in Israel", released this June, investigated morethan 30 cases of media rights violations within Israel, and found that Israeli Authorities are violating thelegal, professional and physical rights of Arab Palestinian journalists at nearly every level.The report outlines 14 categories of violations ranging from the unjustified arrest/detention of journalists tothe unlawful confiscation of materials to physical abuse. The result is that journalists in Israel facechallenges at every stage of reporting: from acquiring a license, to investigating and attaining informationfrom official sources. Those in violation of journalists’ rights include police, shabaq and even Knessetmembers.The report is the first phase of an intensive media monitoring project that will explore the relationship between the Arabic media and Israeli Authorities. The project will continue to investigate and documentcases of media rights violations. I’lam staff will prepare information in English to disseminate amongst journalists' councils, media institutions and international organizations. I'lam will also mobilize local journalists to demand (1) investigations into media rights violations, (2) the punishment of thoseresponsible and (3) legal reforms.Relevant sections of “Media Rights Violations” have been forwarded to media institutions. I’lam receiveda positive response from local NGOs and Knesset members, who have initiated contact with theorganization.
Channel 1 Media Affairs program is developing a special based on the report which willair on the 28
th
of July, 2004
.
 
NEWSLETTER
I’lam, Media Center for Arab Palestinians in Israel
Profile Films
: I’lam works with local NGOs to develop profile films. These films allow the organization to promote its work to a broad audience, from the local community to international donors. In 2004, the Center worked with the Center for ChallengedIndividuals in Nazareth to produce a short profile of the organization.
Documentary Services
: The Production Center actively researches and documents critical events in Arab Palestinian public lifeand civil society. This year, the Center filmed some very meaningful events including Naqba and Land Day. The Center has alsooffered its services to local NGO’s, Beit Al Musica and MADA, the Arab Center for Applied Social Research. The documentarywork was provided for these groups at very low costs, and offered these groups a service they would otherwise be unable to afford.
Arab Palestinian Citizens: At Margins of Israeli Media
In the Israeli media, there is an alarming dearth of coverageon the social, cultural and political life Arab Palestiniancitizens. The limited coverage that does exist is wroughtwith bias and misinformation. One recent study found thatof all journalistic reports in Israeli newspapers, only two percent deal with issues related to the Arab Palestiniansociety in Israel. 80-90% of those reports were negative –  portraying the community as a threat to the “security” of theState.This widespread problem can be attributed to the fact thatinformation on the Arab Palestinian community is garnered,almost exclusively, from so-called experts – police, securityand Orientalists.In this context, the challenge is to improve both the quantityof sources, to provide relevant information to the Hebrewmedia and to encourage journalists/editors with the Hebrewmedia to consult alternative sources.With this aim, I'lam developed a number of projectscollectively called, "Improving the Coverage of ArabPalestinians in the Hebrew media". The program aims to:
Encourage and facilitate increased coverage of issues relevant to Arab Palestinian citizens in Israel
Improve existing coverage of Arab Palestiniancitizens of Israel - promoting balanced, responsible,fair, and accurate coverage.
Raise awareness and change negative attitudesamong media practitioners from the Hebrew mediaabout the reality and situation of Arab Palestinians.In April 2004, I'lam began to offer 
guided tours for journalists
and editors from the Hebrew media with an aimto raise awareness about the realities of Arab Palestiniancitizens, and to facilitate encounters and dialogue with ArabPalestinian representatives, journalists, and opinion leaders.The first tour brought together 14 journalists from differentHebrew media outlets and 3 foreign journalists for a tour through Nazareth, Reni, Ein Mahel and Nazareth Illit.I’lam also recently launched the
Weekly Newsletter
, whichattempts to bring Arab Palestinian issues to the forefront of the Israeli media. The Newsletter disseminates news storiesconcerning Arab Palestinian life to Hebrew media for inclusion in their articles and broadcasts.The media has responded well to this initiative. Since thelaunch of the newsletter in June, 17 journalists havecontacted I’lam for further information on featured stories.Miki Miron, a well-known anchorperson with Radio ReshetBet recognized the importance of this project. In March, heinvited I’lam’s Kholod Masalha to become a temporarycontributor to the weekly
Sha’at Hivra
(Society Hour)where she will be able to highlight issues of importance tothe Arab Palestinian community. 
I’LAM, Media Center for Arab Palestinians in Israel Newsletter / Issue 2
 
NEWSLETTER
I’lam, Media Center for Arab Palestinians in Israel
Responsible and Professional Media
3 May 2004 – 
World Press Freedom Day – 
In an evening reception NGO representatives, embassy officials, and local journalistsgathered to celebrate the launch of "Responsible and Professional Media," a project funded by the European UnionSpeaking at the reception, I’lam’s General Director, Haneen Zoubi emphasized I’lam’s ability to talk to both societies: “the ArabPalestinian society and the Jewish society in Israel in a way that is professional and committed to democracy.” This July I’lam’s board and staff met for a two-day strategic planning session in Jerusalem. The first day was dedicated to acomprehensive and detailed discussion of I’lam’s programs and EU project within the overall framework and mandate of I’lam.The second day of Strategic Planning was dedicated to review the administrative and organizational details of the “Professionaland Responsible Media”. Staff members reviewed timelines, reporting procedures, and the logical framework – discussing bothexpectations and challenges.
 _______________________________________________________________________________________ 
Commercial Channel’s Programming Proposal Rejected by Public Committee
In 1996, the Israeli Broadcasting Authority announced the forthcoming release of a tender for the country’s first ArabicCommercial Channel. After years of postponements and bureaucratic delays, the tender was finally released in 2003.Ananey Communications, the only company to apply for the tender, won the bid for the Arabic Commercial Channel. Nevertheless, their initial programming suggestion was rejected by an Independent Advisory Committee, composed of three mediaexperts. The proposed programming consisted of entertainment – including music, sports, and fashion. There was a complete lack of political, educational and cultural programming. Moreover, the proposed programming displayed a complete lack of knowledgeabout Arab Palestinian society in Israel.It is clear that the lack of competition has encouraged a low quality programming proposal and a unwillingness to invest sufficientresources. The Cable and Satellite Authority conditioned acceptance of the channel’s proposed programming on a thoroughimprovement of the proposal.I’lam formulated a position paper in which we emphasized the necessity of a reliable and professional Arabic CommercialChannel, one which involves local Arab Palestinian media capacities and promotes local Arab Palestinian productions. The paper holds that the only way for this channel to be viable and sustainable is to fulfill the special communicational needs of the ArabPalestinian citizens of Israel. In other words, to honestly reflect the political, social and cultural reality of Arab Palestinian societyand to produce qualitative programs that reflect a commitment to the reality of Arab Palestinian citizens.This position paper was presented to Ananey Communication and the Cable and Satellite Authority.Audi Miron, Director of Ananey Communications, declared in a meeting that Ananey Communications fully agrees with I’lam’s position paper and is committed to fulfilling the aims and strategies outlined within this document.In recent months I'lam has:1. Submitted a list of more than 100 Arab Palestinian media professionals to encourage the hiring of qualified Arab Palestinians.2. Organized a roundtable (June 22, 2004) for Arab Palestinian media professionals in which 35 participants formulated a set of recommendations for the Arabic Commercial Channel. These participants emphasized the need to hire Arab Palestinian professionals according to professional qualifications - based on clear criteria and the need to include local productions andemphasis in current affair programs.3. Requested detailed information regarding the hiring process, especially for critical decision making positions such as director of channel and director of programming.
I’LAM, Media Center for Arab Palestinians in Israel Newsletter / Issue 2
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