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I'lam, Media Center for ArabPalestinians in Israel
April 2004Issue 1
In thisIssue….
From theDirector…1About I’lam……….. 1New Funding………2Position Paper…….. 2 Journalist Training….2Co-Financing……… 3MediaGraduates……3 Journalist Forum……3Achievements 2003…4Upcoming Events….4Announcements…... 4Board/Staff………. 4
From the Director
Media does not have the power to engender justice or reconciliation, but it can cultivate justvalues and convictions through its messages.So it is crucial to formulate and approach thesemessages with great caution. This is a complicated endeavor, because thereare no clear professional standards orconsensus on basic professional training. Thereare no professional restrictions about enteringthe profession and no fixed criteria to analyzeits products. What makes the field even morecomplicated is that there is no consensusbetween societies about the norms and theethics of the profession, even amongst journalists in specific societies there is noagreement. And to make this morecomplicated, the role of media, which is alsodetermined within local political, social andcultural contexts, has a significant impact inthe international realm.So how could we mediate between global roleand local interests; between regional disputesand local discourses?It seems that old answers are still valid for newquestions. The old and classical obligations of the media are still adequate to answer currentand modern challenges: to create an informedcitizenry, and to identify and alert the public tothe misuse of power. Through these obligations-universal, classical and still very current ones-media can reconcile local interests anduniversal values: justice, freedom, and humanrights.By informed citizenry we mean citizensknowledgeable also about others’ reality. Byabuse of power we mean also those sorts of power, which are exerted by our own regimesupon others.By believing in these obligations we must thenstick to professional norms and ethics thatallow and advance the practicalimplementation of such obligations. I’lam thusbelieves that the norms of the profession are1
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I'lam, Media Center for ArabPalestinians in Israel
an outcome of thefunction and therole of the mediaand not theopposite. Weoppose dogmaticadherence tocertain definitionsof professionalnorms. Definitionsshould not betaken for granted.After all, theimpact oprofessionalnorms is part of the ethical andsocialresponsibility of the media.-Haneen Zoubi,General Director
About I’LAM…
ILAM, Media Center for ArabPalestinians in Israel is a unique civilsociety initiative dedicated to analyzeand strengthen the relationshipbetween media and democracy inIsrael. We reach this by empoweringthe Arab media landscape and bydemocratizing Israeli media policiesand practices, influencing Israelimedia institutions to adopt moreprofessional and unbiased standardsin their coverage of Arab citizens of Israel.With its commitment to mediademocracy, expertise,professionalism, and high level of staff motivation, I’LAM plays a role ininvigorating civil society andpromoting democracy and humanrights within the Arab society inIsrael, the Israeli society, and theIsraeli political system through itsmedia institutions.I’LAM was founded in 2000 by agroup of Arab journalists, andacademics. The events of October2000 shaped the early work of theorganization, as it sought todocument the massive violence usedagainst Arab demonstrators and therole of the media in this period. Thetragic outcome: Thirteen citizenswere killed and hundreds injured. TheIsraeli media for its part legitimized,to a large extent, such use oviolence.I’LAM has two major programs: The
“Empowerment Program”
aims tostrengthen the commitment of Arab mediainstitutions to democratic values and toincrease the capacity and the professionalismof Arab journalists, media practitioners, andmedia institutions. An important goal of thisprogram is to encourage and support Arab journalists in their attempt to organizethemselves. In addition, I’LAM offers mediatraining and workshops to different targetgroups such as Arab journalists, mediateachers and students, Arab NGOs and localmunicipalities, civil society actors, andcommunity members. Our Production Centeroffers a unique opportunity to the Arab societyin Israel to build its skills and to acquirepractical experience with audiovisualequipment. The
“Media Rights Program”
focuses onIsraeli media coverage, laws and regulationsconducting media monitoring, analysis andadvancing recommendations to democratizethe media landscape and media policies inIsrael, to reach fair allocation of resources, andto increase the participation of Arabprofessionals, media people, and scholars indecision making agencies. In addition, weencourage the Israeli media to move beyondechoing the government’s standpoint and toimprove the quality of the Israeli mediacoverage. Together with other mediaorganizations and journalists from the Hebrewmedia, I’LAM aims to bring about a sustainableand holistic improvement of the Israeli mediasystem.
I'lam's Media Project Accepted UnderEU Human Rights Program
 The I’LAM Media Center wasrecently awarded funding fromthe European Initiative forDemocracy and Human Rights. The funds will support I’lam's new“Responsible and ProfessionalMediaprogram which aims todevelop local Arab media,enhance the quality andcoverage of human rights, andbring attention to the condition of the Arab minority in Israel.Moreover, the project aims toimprove the dissemination of information and knowledge abouthuman rights and to empowerthe Arab society in itsrelationship with the media. Theproject adopts a holisticapproach, addressing the issue of responsible media at the local,national and political levels.Activities include:2
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ILAMCENTER
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I'lam, Media Center for ArabPalestinians in Israel
Media Monitoring and MediaSurveys
A Forum of Journalists
Intensive Training for ArabPalestinian Journalists
Codes of Ethics and BestPractices
Legal Media AdviceI'LAM's Responsible andProfessional Media project wasaccepted under a worldwide callfor proposals under the theme of 'Support for Democratisation,Good Governance and the Rule of Law." Of a total of 580 proposalsthat were received, I'LAM's wasselected as one of the 50organizations to receive funds. The EIDHR grant will be activatedon May 3, 2004, World PressFreedom Day. This is significantfor both I’LAM and its funders, asthis date is recognized,worldwide, as an occasion topublicize violations of freedomexpression and the importance of a free press.
I’lam Position Paper ReleasedDemocratic Reforms Demanded
 
 The media, as the most powerful“ideological political and cultural”influence on Israeli publicopinion, occupies a critical post inthe democratic landscape. The main role of the public mediain Israel, according to the IsraeliBroadcasting Law is to representthe Jewish society, to reinforcethe Jewish culture, and toestablish a bond between Jewsliving in Israel and those living inthe Diaspora. Israeli BroadcastLaws blatantly ignore Arabcitizens of Israel, their culture andidentity, and neglect theessential commitments and roleof the media as promoter of democracy, civil society, andpluralism.Israeli media in general, includingthe public service media,disregards the Arab citizens of Israel as an audience. Moreover,they fail to recognize Arabcitizens as belonging to Israelicivil society. Thus, only a smallfraction of public radio andtelevision’s programming isintended for the Arab citizens of Israel, and even a lowerpercentage of the programs treatissues of importance to the Arabsociety. Furthermore, Arabscomprise approx. 1% of the totalnumber of people working withinthe Israeli media and are almostnon-existent in either media ormedia-related high-rankingadministrative positions.Owing to the fact that 50% of theArab public in Israel lives belowthe poverty line, and 100% of theArabs in Israeli are ranked withinthe lowest socio-economic index,the economic capabilities of theArab society in Israel preventtheir investment in diverse mediaoutlets such as the plannedArabic commercial channel.In its unilateral policy andpractice, the InternationalBroadcasting Authority (IBA) hasmarginalized the Arab citizens of Israel – who constitute over 18%of the population.3
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EL 
. ++972-4-6001370, F
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. ++972-4-6001418, E-
MAIL 
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 @ 
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