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Summer 2013Bachelor of Business Administration
BBA Semester 1BBA101 - Communication Skills
4 Credits(Book ID: B1497)Assignment - 60 marksNote: Answer all questions. Kindly note that answers for 10 marks questions should be approximately of 400words. Each question is followed by evaluation scheme.Q1. Communication is the lifeblood of a business organisation. Explain the role of Communication in Business.What are the various barriers to Communication?(Meaning
1 mark, Role
5 marks , Barriers- 4 marks)10 marksAnswer : Communication :
The real meaning of communication is getting the receiver and the sender tuned together for a particularmessage. Communication takes place when one person transfers some understandable data to another person. Italso includes the exchange of thoughts, opinions, sentiments, facts, and information between two or morepersons.
Role of Communication in Business:
Q2. Writing effectively is a skill, which can be learnt and perfected. Explain the general principles of Effectivewriting. What are the various techniques to improve your writing skills?(Principles- 6 marks, Techniques- 4 marks)10 marksAnswer : General principles of Effective writing:1.Lead in:
Your first concern in improving the readability of your nonfiction writing is to choose the right word. Your writingshould use words most closely conveying the meaning of your thoughts. Flowery words and jargon should beavoided, if possible, say what you have to say simply and clearly.