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Rajasthan Tourism Report - Ministry of Tourism

Rajasthan Tourism Report - Ministry of Tourism

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04/03/2013

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Ministry of Tourism ACNielsen ORG-MARG
 Executive Summary - Collection of Tourism Statistics for the State of Rajasthan E1
Executive Summary1. Tourism in Rajasthan
Rajasthan happens to be the largest state of India with an area of 3.42 lakhsq. km. which boasts of being the only desert of the sub continent, namely theGreat Indian Desert in combination with the Aravali mountain range. Situatedin the northwestern part of the Indian subcontinent (23 30' and 30 11' Northlatitude and 69 29' and 78 17' East longitude), Rajasthan is bordered on thewest and northwest by Pakistan, on the north and northeast by the Indianstates of Haryana Punjab, and Uttar Pradesh, on the east and southeast byMadhya Pradesh and Uttar Pradesh and on the southwest by the state ofGujarat.Tourism has been one of the biggest revenue generators for the state sincelong. Owing to its rich and varied topography, vibrant culture and captivatingfestivities, the State of Rajasthan offers immense tourism delights to thevisitors in the State. Visitors, starting from neighboring states to the far flungcountries throng the state at different times especially during the coolerperiods starting from November to February.
Ministry of Tourism, Government of India
initiated pilot surveys in tenstates including Rajasthan state on a plan to outsource collection activity oftourism statistics for the different states.
ACNielsen ORG-MARG Pvt. Ltd.
was entrusted with collection of tourism statistics for the State of Rajasthan.The pilot survey was for a period of 12 months with the purpose to gainexperience for future surveys.
 
Ministry of Tourism ACNielsen ORG-MARG
 Executive Summary - Collection of Tourism Statistics for the State of Rajasthan E2
2. Overview of Methodology adoptedACNielsen ORG - MARG
conducted the research with a blend of secondaryas well as primary research. The detailed task wise methodology, targetgroups and information procured from each source is given in Chapter 4 ofthe report: The broad methodology is given below:
PrimaryResearch
 
SecondaryResearchState Tourism DepartmentTourist Destinations in the StateShort listingInternetPublications Interaction with OfficialsEarmarking DestinationsTourist FlowDeriving Sample Size & PlanFinalizing DestinationsAccommodation UnitsTour OperatorsTouristHandicraft ShopsPrimary Survey at each destinationListing&FixingObtaining feedback at desired intervalListing&FixingContact asperSamplingPlanListing&FixingDataScrutinyTo check Consistency & inter – consistency of dataAnalysisTo generate report in accordance with laid Research Objective
 
Ministry of Tourism ACNielsen ORG-MARG
 Executive Summary - Collection of Tourism Statistics for the State of Rajasthan E3
3. Visitor locations surveyed
On the basis of secondary research the following locations were selected forsurvey in the state, which are as depicted in the Table below.
District Location ImportanceGrade
1. Junagarh FortHistorically importantlocationC2. Lalgarh PalaceHistorically important spotand MuseumB3. Jain HaveliArchitecturally prominenttempleB4. Bhandeshwari Scenic spot B
Bikaner
5. Gajner WildlifeSanctuaryWildlife A6. Darga Saheb Religious place A7. Pushkar Religious place A8. Taragarh Fort Historically important B9. Nasiyan Temple Religious place B10. Brahma Temple Religious place B
Ajmer
11. Anasagar Lake Pious lake B12. Sukh Niwas Palace Historical Location B13. Phool SagarArtificial lake between 2hillsB14. Sar Bagh Historical Location CLocation Importance Grade15. Palace Architectural wonder C16. Museum Display of Antiquity B17. Ghana National Park Bird’s paradise A18. Lohagarh Fort Historically prominent A
Bundi / Kota /Jalawar
19. Deeg Palace Historically prominent B

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